The Marketer's Journey

Mike McGrail joins the Content Pros podcast from Administrate, where he serves as their new Marketing Director, to discuss onboarding, teaching, and training a team in ways that cause them to be more efficient, current, and satisfied.  Special thanks to our sponsors: Sigstr Oracle Marketing Cloud Uberflip   In This Episode How to encourage a corporate learning environment How to invest in on-trend learning sources The significance of keeping your team current Developing a T-shaped marketer How to instill confidence in your team members and grow their potential How to resist content shock   Resources Mike's Velocity Blog Mike's Velocity Podcast Administrate Mike's LinkedIn Mike's Twitter Mike's Website Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jeffrey L. Cohen joins the podcast from Oracle Marketing Cloud, where he serves as Director of Content Strategy, to share his insights into the gated content debate, blogging, and predictions from the top marketers about the kinds of changes 2016 will bring.Special Thanks to Our Sponsors:SigstrOracle Marketing CloudUberflipIn This Episode: Exploration of the controversial “Content Gate”How to format blog posts most effectivelyHow to use channel and asset as indicators of gating preferenceWhy the funnel isn’t really deadWhy lead generation shouldn’t actually be our total focusWhy data is so crucial and too oft forgottenWhere to find the best data backed predictions for 2016Resources: EloquaJeff's Social Media BlogOracle Marketing Cloud BlogJeff’s BookJeff’s TwitterVisit ContentProsPodcast.com for more insights from your favorite content marketers.  

Ron Tite joins Content Pros to share the sage wisdom he's gleaned from "worrying about tomorrow" as CEO of the Tite Group, including necessary mental shifts in content marketing, simplicity, authenticity, and just making things better one day at a time. Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode: How to use "OTT" or "over-the-top content"How the content spectrum has changed and why that's importantHow the decrease in editorial integrity affects you and your content"Why it's better to own than to rent" applied to content marketingHow to deal with the hecklersWhy most people don't know their clients' true competitorsWhat you can learn from Donald TrumpResources: Ron's WebsiteThe Tite GroupRon's TwitterRon's Award-Winning Show, "Monkey Toast"Article About Ron's Children's Book for Volvo"Everyone's An Artist (Or At Least They Should Be)"Ron Tite Discussing the "Expression Economy" on Speaker's Spotlight ShowcaseVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins Content Pros to discuss predictive marketing insights: how to lead consumers down your funnel and adjust best practices while staying current in the changing landscape of marketing technology.Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode: Forecasting the marketing trends of 2016How to adjust best practices to keep up with evolution of marketing automationThe importance of moving your content creation from waterfall planning and execution to agileHow to keep 70% of your content from going unusedThe future of distributing content responsibility across departments, influencing every stage of the buying cycleWhy IT is crucially important to your marketing departmentResources: Mathew Sweezey's TwitterMathew's LinkedInMathew's WebsiteTaulia's Video Marketing CampaignsVisit ContentProsPodcast.com for more insights from your favorite content marketers. 

Joe Chernov, VP of Marketing at InsightSquared, joins the podcast to discuss horizontal content integration, measuring the value of enablement content, and helping companies find their balance between pure inbound marketing and ABM.   Special thanks to our sponsors: InboundWriter Oracle Marketing Cloud Uberflip   In This Episode: How to flip content marketing from vertical function to horizontal function How to provide quality content for all stages of the funnel and convince your superiors to support it Working with sales reps for better use of enablement content Finding balance between pure ABM and pure inbound marketing for mid-sized companies Finding balance between quantity and quality in content marketing Redefining content success with the rise of the ABM model   Resources: Joe Chernov's Twitter InsightSquared Datafox Infer   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

​Pat Spenner, Strategic Initiatives Leader at CEB, a best-practice insight and technology company, joins the podcast with some hard-hitting research that challenges conventional sales wisdom by rejecting personalization and focusing on one persona: the mobilizer.Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode:Five sales rep profiles and the highest performing approach for sales repsThe most important numbers to crack the code of salesThe seven profiles of stakeholdersThe problem with personalizationCreating the most valuable contentHow to sell to stakeholders successfullyThe profound importance of mobilizers and how to market to themResourcesPat Spenner's LinkedInMarketo's Definitive Guide to Marketing AutomationChallenger BookCEB Challenger Customer WebsiteVisit ContentProsPodcast.com for more insights from your favorite content marketers. 

Tommy Walker, Editor-in-Chief of the Shopify Plus blog, joins Content Pros to discuss his secrets to marketing to different audiences, how he helped triple Shopify Plus’s traffic, and what his all-important publishing code has to do with it.   Special Thanks to Our Sponsors: Inbound Writer Oracle Marketing Cloud Uberflip   In This Episode: The differences between marketing to small businesses and large enterprise companies The purpose of the all-important publishing code The importance of creating organic feedback loops How a publishing code can ease onboarding processes What we can all learn from Buzzfeed   Resources: Trello Slack Shopify Plus Blog Tommy's LinkedIn   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Matt Stephenson, Community Manager for Global Symantec, shares nuggets of wisdom about finding your way into a new client base by being an authentic version of yourself, learning the language, and establishing trust. Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode:Establishing credibility in a communityAssimilating into a new community cultureAppeasing higher-ups while speaking to your audienceTaking risks to build communityTrusting a focused viewpointResources:SpiceWorld ConferenceGlobal SymantecMatt's TwitterMatt's LinkedinVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Erik Deckers, owner of Pro Blog Service, joins Content Pros this week to discuss the importance of investing in creativity, how to produce better content by improving writing skills, and how your mom can boost your marketing success.Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflipIn This Episode:The difference between a good writer and creative artistTips on becoming a better writerThe importance of being relatableThe mom exercise for writersWhere to find great content ideasBecoming an authority by asking questionsResources:Erik Deckers' Pro Blog Service"Everybody" Writes by Ann HandleyErik Deckers' TwitterErik Deckers' Weekly Newspaper Humor ColumnVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Scott Monty, internationally recognized marketing consultant, joins the Content Pros Podcast this week. Scott's accolades include turning a little known company like Ford around using social media and consulting for some of the best and brightest brands around. Special thanks to our sponsors:InboundWriterOracle Marketing CloudUberflip In This Episode:How to curate the best contentAchieving success on a smaller budgetCrafting a content strategyCreating your own path amongst so many platformsThe importance of zeitgeist to a marketer Resources:Scott Monty's Website and BusinessTech MemeFlipboardThe Monty Minute on Convince and ConvertFord SocialVisit ContentProsPodcast.com for more insights from your favorite content marketers.