Pat Spenner, Strategic Initiatives Leader at CEB, a best-practice insight and technology company, joins the podcast with some hard-hitting research that challenges conventional sales wisdom by rejecting personalization and focusing on one persona: the mobilizer.

Special thanks to our sponsors:

In This Episode:

Five sales rep profiles and the highest performing approach for sales reps
The most important numbers to crack the code of sales
The seven profiles of stakeholders
The problem with personalization
Creating the most valuable content
How to sell to stakeholders successfully
The profound importance of mobilizers and how to market to them

Resources

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CONEX S2: How to Take the Challenger Approach to Content Marketing