Jeffrey L. Cohen joins the podcast from Oracle Marketing Cloud, where he serves as Director of Content Strategy, to share his insights into the gated content debate, blogging, and predictions from the top marketers about the kinds of changes 2016 will bring.

Special Thanks to Our Sponsors:

In This Episode:

Exploration of the controversial “Content Gate”
How to format blog posts most effectively
How to use channel and asset as indicators of gating preference
Why the funnel isn’t really dead
Why lead generation shouldn’t actually be our total focus
Why data is so crucial and too oft forgotten
Where to find the best data backed predictions for 2016

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

CONEX S2: How to Determine When and Where to Gate Your Content