The Marketer's Journey

 Tom Webster, Vice President at Edison Research, joins the Content Pros Podcast to share his unique perspective on political polling, our so-called shortening attention spans, friction, and his criteria for great content. In This Episode: How changing news cycles have affected political exit polls in recent yearsHow our own political voting process is the biggest content marketing project in AmericaWhy evaluating your own "cost of failure" is crucial when conducting internal studiesWhy you should think about context before recording your new podcastWhy the "fail fast" mentality is perhaps inadvisable"Friction" and how it applies to your contentWhy our attention spans are not actually getting shorterHow third party polling makes your business betterResources: Tom's Blog, "The Brand Savant"The Infinite Dial, Longest Running Research on Digital Media SeriesEdison ResearchOreo Superbowl 2013 Real-Time Marketing CampaignVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Adam New-Waterson, CMO at LeanData, joins the Content Pros Podcast to comment on educational content, ABM strategy, and drawing content inspiration from data with one particular success story involving synonyms and a dress. In This Episode: Why marketers are still struggling to get ROI rightHow synonyms and a fancy dress had a tremendous ROIHow to harness the power of visual contentHow using data points can fuel creative content strategiesWhy creating content that educates is importantWhat a successful ABM strategy looks likeWhat makes a piece of content effective at the top and bottom of the funnelResources: Adam's TwitterLeanData, Inc.BloomReach's Describe the Dress CampaignFlip the Switch PodcastVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Matt Tobey, Head Social Media Writer at Comedy Central brings the funny to the Content Pros Podcast as he discusses how he curates some of the wittiest, bite-sized content around for both Twitter and Vine. In This Episode: Should Twitter expand beyond 140 characters?Balancing an edgy brand voice with serving a wide audienceWhat kind of content works best on VineCreating a stand-alone Twitter feed that also serves your brandFinding the key to entertaining sponsored contentHow to measure social media success with less tangible goalsCreating a cohesive brand voice that represents a diverse company with diverse contentResources Comedy Central TwitterComedy Central VineMatt Tobey TwitterComedy Central Official SiteVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Our fearless hosts, Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip, take over the mics this week on the Content Pros Podcast to talk about how to improve upon one of the top predicted trends of 2016: sales enablement. In This Episode: Why “micro-marketing” is a new requirement for the jobHow marketers can help your sales repsHow to create and use an asset catalog to your advantageHow to increase communication and transparency between your sales and marketing teamsCreating and using best tools to help your sales repsHow to effectively use multi-purpose content hubsResources: Oracle's The Future of Modern Marketing: 2016Jive Collaboration SolutionsBox Collaboration ToolUberflip's Email Embedding Tool: ShoutEnterprise Sales Tool: OutreachVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Jeffrey K. Rohrs from Yext and Raj Nijjer from GeoMarketing.com join the Content Pros Podcast this week to share a stunning breakthrough in the industry of location data, how Google is giving more control to business, and why this matters to you. Special thanks to our sponsors:Oracle Marketing CloudUberflipConvince & ConvertIn This Episode: Why location data should matter to youHow Yext's recent Google integration has changed the game for your companyHow to align two separate teams to achieve the same visionHow Google has let you down and you may not even know itThe importance of a passionate CMOHow to balance serving your audience and serving your parent companyResources: GeoMarketing.comYextYext Power ListingsRaj Nijjer's TwitterJeffrey K. Rohrs' Twitter Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Clinton Bonner joins the Content Pros Podcast from Topcoder, where he serves as Director of Marketing and Crowdsourcing Strategy, to discuss the power of community, transparency, and finding your innovation rockstar.Special thanks to our sponsors:Oracle Marketing CloudUberflipConvince & ConvertIn This Episode: How to serve two audiences at onceIdentifying and nurturing your "innovation rockstars"How to use your content as "growth indicators"Why FAQs can be your most effective piece of contentStreamlining the content creation processThe value of transparency and the tactics to achieve itWhy listening skills are crucial to effective communication with your audienceHow to effectively build and nurture a communityResources Clinton Bonner's TwitterTopcoderAppirioAppXpressUberflipVisit ContentProsPodcast.com for more insights from your favorite content marketers.

Judson Laipply, motivational speaker and author of "Might As Well Dance," joins the Content Pros to reflect on the evolution and sharing power of YouTube as well as how to best leverage your time in the spotlight. Special thanks to our sponsors:Oracle Marketing CloudUberflipIn This Episode:What makes YouTube so powerfulWhat makes a "successful" 15 minutes of fameIdentifying the keys to being an influential presence on YouTube todayFinding the balance between preparation and spontaneity in contentThe differences between live and digital performanceThe behind-the-scenes prep for success that the world never seesResources:The Evolution of DanceJudson's TwitterJudson's WebsiteJudson's book, "Might As Well Dance" Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Hassan Ali, copywriter for The Onion, joins the Content Pros Podcast to discuss finding the right voice for your brand, speaking to the “fence-sitters” in your audience, and the powerful effect of humor. Special thanks to our sponsors:Oracle Marketing CloudUberflip In This Episode:Identifying when to take a risk with your branding voiceExploring your brand's boundariesStaying on voice with your brandHow incorporating humor can boost your brandIdentifying the right partners for your voiceHow to speak to your audience of "fence-sitters"A superior measurement of content successResources:The OnionOnion LabsDr. Jimm, PC CampaignHassan's TwitterHassan's LinkedInVisit ContentProsPodcast.com for more insights from your favorite content marketers. 

David Spark, VP of Marketing and Founder of branded journalism and media consulting firm Spark Media Solutions, joins the Content Pros Podcast to discuss the power of using personal stories and everything you need to know about successful trade shows.Special thanks to our sponsors:Oracle Marketing CloudUberflip In This Episode:The power of sharing personal experienceThe best employees to send to trade showsHow to make trade shows worth the investmentHow your behavior reads to others at trade showsTrade show tricks to get your audience interested and create content for your brandThe value of influencer relationships Resources:David's BookDavid's BlogDavid's PodcastDavid's TwitterSpark Media SolutionsDavid's Successful Blog Post: What My Wife and I Lost and Gained Running a Business Together Visit ContentProsPodcast.com for more insights from your favorite content marketers.

In this week's Content Pros episode, our hosts Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip touch on reflections from their myriad interviews with experts: crafting a nuanced experience, managing assets, and constantly innovating.Special Thanks to Our Sponsors:Sigstr Oracle Marketing CloudUberflipIn This Episode:How to provide the right experience for each channelThe most important factors when determining whether to promote gated or non-gated contentIdentifying when you're innovating vs. following the "format"Why creating more nuanced content mattersHow globalization affects your content strategyBest practice marketing toolsWhy you should have a "librarian" on staffResources: Chris Moody's WebsiteChris Moody's TwitterRandy Frisch's TwitterUberflip BlogOracle Marketing Cloud BlogB2B Marketing Tool, Oracle EloquaVideo Marketing Tool, VidyardSocial Media Management Tool, HootsuiteFile Sharing Tool, SlideshareVisit ContentProsPodcast.com for more insights from your favorite content marketers.