The Marketer's Journey

Dave Gerhardt, Marketing Lead at Drift.com, joins the Content Pros Podcast to discuss his revolutionary approach to marketing: killing gated content, removing lead forms, and nurturing sales outside of the traditional funnel method.   Special thanks to our sponsors: Oracle Marketing Cloud The Uberflip Experience Convince & Convert: Business of Story Podcast   In This Episode How gated content leads to lost sales from the modern consumer Why succeeding in marketing means remembering what it's like to be a consumer How simplifying metrics leads to clearer and more obtainable marketing goals Why using product qualified leads (as opposed to the standard MQLs) means more organic growth How a change in email tone and appearance can lead to more appealing content on a human level   Resources Dave Gerhardt on Twitter: @davegerhardt Drift.com Content, Shares, and Links: Insights from Analyzing 1 Million Articles OKDork.com The Huge Mistake We Had Been Making With Our Emails   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud, joins the Content Pros Podcast to share his approach to strategizing content for an ever-evolving deck of marketing products while looking ahead and planning new and better ways to engage his audience.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode Why good content strategy means higher-level focus How repurposing old successful content leads to increased customer engagement Why planning for next year means working in a state of constant analysis and evaluation How MQLs indicate content plan effectiveness Why gated content isn't the only way to capture a prospect's information   Resources Jeff Cohen on Twitter: @jeffreylcohen Oracle Marketing Cloud Oracle Eloqua   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Nick Stein, Senior VP of Marketing at Vision Critical, joins the Content Pros Podcast to discuss the power of journalism experience in building your brand, engaging consumers, and closing sales. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode How having a former journalist with narrative expertise on staff leads to thought-provoking and actionable content Why being thoughtful with content means more than just getting a good story How connection marketing and sales through high-level storytelling leads to a unified voice throughout the sales funnel Why landing larger accounts doesn't require tens of thousands of leads   Resources Nick Stein on Twitter and LinkedIn Vision Critical Business of Story Podcast Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jim D'Arcangelo, Senior VP of Marketing at Booker.com, joins the Content Pros Podcast to share how a smartly structured blog and organized content strategy can triple sales.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode How two focused personas can lead to 70% target market reach How the sales funnel leads to smarter blog structure Why an effective content team means a well-structured marketing department How a basic blog structure leads to easy adaptation and expansion to new verticals   Resources Jim D'Arcangelo on Twitter: @JimDArcangelo2 Booker.com The Booker Blog HireFrederick.com SheBOOM NextWave SMB   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, joins the Content Pros Podcast to give guidance and business hacks on creating an effective, realistic, and engaging brand strategy.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode How a well documented content strategy plan leads to effective content, brand buy-in, and advocate recruitment Why a strategy plan does not mean a big, awful, multiple tabbed binder that collects dust How combing through non-digital archives can lead to easy content that fascinates Why a successful strategy can result in having a literal paper map in your pocket   Resources Nick Westergaard on Twitter, Facebook, LinkedIn, Instagram, and SlideShare Brand Driven Digital Get Scrappy: Smarter Digital Marketing for Businesses Big and Small The Business of Story Podcast The Growth Show Podcast Start With Why   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to share his revolutionary approach to flipping the sales funnel on its head, embracing the competition, and the importance of converting ex-prospects into advocates.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode How the most popular approach to sales is leading to a decrease in customers Why challenging the status quo means embracing the competition How losing prospects leads to gaining advocates Why building a community means proactively adding value to you customer's day   Resources Sangram Vajre on Twitter: @sangramvajre #FlipMyFunnel on Facebook, Twitter, and Slack Creating the First Ever MarTech "Customer Experience" Stack Terminus Vidyard Jill Rowley Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Aaron Dun, Senior VP of Marketing at SnapApp, joins the Content Pros Podcast to chat interactive content, experience disruption, marketing's paradigm shift, and how you can use all of this to your advantage.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode Why interactive content should be on every marketer's radar How a new era of content is leading to a major paradigm shift around customer engagement The importance of prospect empathy in curating stellar interactive content Why three-dimensional intersectional thinking around personas, content, and campaigns leads to an effective marketing strategy Why sales doesn't really want more leads and what that means for interactive content   Resources Aaron Dun on Twitter and LinkedIn SnapApp on Facebook, Twitter, YouTube, and Content Blog SnapApp's Binge Watching TV Bracket HCSS's Most Interesting Project Bracket Challenge IBuildAmerica.com Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Scott Brinker, Co-Founder and CTO of ion interactive inc., joins the Content Pros Podcast to share his take on the rapidly expanding arsenal of marketing technology and its effect on customer experience.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode Why the existence of 3,500 different marketing tech solutions is not as terrifying as you might think How to approach finding the right tech solution for your customer experience The evolution of the multi-hub marketing approach Why the future of marketing technology doesn't affect you today How to incorporate technology into building participatory content for your customer   Resources Scott on Twitter: @chiefmartec Chief MarTec MarTech Conference ion interactive inc. Marketing Technology Landscape Supergraphic (2016) 41 Marketing Technology Stacks from the 2016 Stackies Awards GradeMyStack.com Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley Hug Your Haters by Jay Baer Youtility by Jay Baer Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Park Howell, Founder of Park & Co. and Host of the Business of Story Podcast, joins the Content Pros Podcast to discuss why storytelling is essential for the survival of business (and our species) and how to do it well. In This Episode: Why stories are important from a Darwinian perspective Park Howell's 10-step story cycle process for great storytelling What is the right length of story for today's attention span What to say to cynics who don't believe in the power of storytelling How to get executives on board to create a bold story for your brand to lean into How REI did it right Why you're already a great storyteller How to re-structure your pitch to gain power and attention Resources: The Business of Story Podcast Park Howell's Ad Agency, Park & Co. Joseph Campbell's, "The Hero's Journey" REI's "Opt Outside" Black Friday Campaign "Amadeus" Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Eric Enge, Founder and CEO of Stone Temple Consulting, joins the Content Pros Podcast to discuss all things SEO: debunking common myths, how to create great SEO without a blog, and the inside scoop on how it all works.  In This Episode: How important is modern day SEO? Debunking common SEO myths Revisiting the quality vs quantity debate from an SEO perspective How strategic linking has evolved and what you need to do about it Why social media shares can be misleading Why you should stop trying to produce good content Why you don't necessarily need to write a blog to have great SEO How storytelling affects your SEO Resources: Stone Temple Consulting Stone Temple 'Here's Why' Video Series Chartbeat Engagement Studies Moz and Buzzsumo Joint Content Sharing Study Best Made, American Axe Instagram Visit ContentProsPodcast.com for more insights from your favorite content marketers.