CONEX S3: How to Energize Customers With Effective Content Planning

Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud, joins the Content Pros Podcast to share his approach to strategizing content for an ever-evolving deck of marketing products while looking ahead and planning new and better ways to engage his audience.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

 

In This Episode

• Why good content strategy means higher-level focus
• How repurposing old successful content leads to increased customer engagement
• Why planning for next year means working in a state of constant analysis and evaluation
• How MQLs indicate content plan effectiveness
• Why gated content isn't the only way to capture a prospect's information

 

Resources

• Jeff Cohen on Twitter: @jeffreylcohen
• Oracle Marketing Cloud
• Oracle Eloqua

 

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