The Marketer's Journey

Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.Special thanks to our sponsors: Oracle Marketing CloudUberflip ExperienceClearVoiceConvince & Convert:  The Business of Story In This EpisodeHow usability testing leads to more engaging and effective contentWhy communicating with your audience means taking a break from the jargonHow personas lead to a more refined, sometimes recalibrated, message and customer journeyThe three different customer values and how they work in content creation ResourcesStat of the Week: The State of Content: Expectations on the RiseVictor Yocco on Twitter and LinkedInEY-IntuitiveCrazy EggHotjarContent first. And last. Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Dana Fugate, Director of Content at Brightcove, joins the Content Pros Podcast to discuss how video content marketing is transforming the customer experience, from conversion to retention.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Experience ClearVoice Convince & Convert: The Business of Story   In This Episode How well placed video content leads to a better connection with buyers Why utilizing video doesn't mean investing in expensive equipment or training How video can lead customers all the way through the funnel, from conversion to retention Why a smart marketing plan means incorporating video content on your homepage How integrating your platform with marketing automation and CRM leads to a deep understanding of your customers through video metrics   Resources Stat of the Week: Analyzing the ROI of Video Marketing Dana Fugate on Twitter: @DanaFugate1 Brightcove   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Yoav Schwartz, co-founder of Uberflip, joins the Content Pros Podcast to shine a light on the complexities of content marketing and unravel the misconceptions surrounding the 3 Pillars: creation, distribution, & measurement. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Experience ClearVoice Convince & Convert: The Business of Story   In This Episode Why content experience must be driven by desired marketing outcomes Why marketers need to focus on search-optimized experiences that push the consumer through the buyer journey How to take control of your destiny when it comes to displaying great content online How to use content experiences for sales enablement The biggest problem with today's perception of content marketing How to identify gaps in your content creation and distribution process   Resources Stat of the Week: 79% of B2B Marketers Are Unsuccessful at Tracking ROI The Ultimate Guide to Content Experience Grade My Stack Yoav Schwartz on Twitter: @yostar The Uberflip Experience Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Michael Brenner, CEO of Marketing Insider Group, joins the Content Pros Podcast to discuss how paid promotion can energize your brand's content marketing campaign and grow your audience.    Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Experience ClearVoice Convince & Convert: The Business of Story   In This Episode How the rise of ad-blockers leads to reframing the conversation around content Why a campaign mentality means focusing on short-term and hindering your content growth How effective paid advertising leads to a more efficient use of your advertising budget Why measuring the ROI of paid activity means looking more closely at your subscribers   Resources Stat of the Week: SEM is most effective paid advertising method Michael Brenner on Twitter: @BrennerMichael Marketing Insider Group The Content Formula How Intel doubled its blog traffic in less than a year Outbrain Taboola Sharethrough Zemanta   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Katrina Munsell, Group Manager, Content Marketing at Microsoft, joins the Content Pros Podcast to share how she channels the power of email to increase open and click rates up to 11 times over last year.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Experience ClearVoice Convince & Convert: The Business of Story   In This Episode Why email can be the best vehicle for your content How focusing on the design of an email leads to better click through rates Why B2B marketing should really mean person-to-person marketing The successful way to organize your content marketing team to execute the perfect email campaign How multiple clicks can lead higher conversions than single clicks   Resources Stat of the Week: Why Email Marketing Katrina Munsell on Twitter: @WildKatM Microsoft   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Lauren Goldstein, VP of Strategy & Partnerships at Babcock Jenkins, joins the Content Pros Podcast to discuss content marketing designed around moving businesses forward through storytelling and teamwork.  Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Experience ClearVoice Convince & Convert: The Business of Story  In This Episode How visuals lead to fulfilling content Why great content and storytelling means keeping the business outcome front and center in your mind How marketing that is based on buyer insights and focuses on the bigger picture leads to positive ROI Why bringing content to life means having a diverse set of viewpoints on your team  Resources Stat of the Week: The Role of Visual Media in Impactful Brand Storytelling Lauren Goldstein on Twitter: @LaurenOnDemand Babcock & Jenkins Chief Optimist Magazine The New Generation of Hybrid Creatives Is Here. Is Your Agency Ready for Them?  Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Jesse Noyes, Senior Marketing Leader, joins the Content Pros Podcast to discuss the evolution of content marketing, the makeup of the modern CMO, and content velocity versus volume.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Experience Clear Voice Convince & Convert: The Business of Story   In This Episode Why the diversifying abilities of marketing professionals means a shift in the background and focus of CMOs How good organizational structure leads to high velocity content Why strategy means ruthless prioritization in a multi-functional environment The rise and fall of brand journalism How collaboration between marketing operations, analytics, and sales leads to a decrease in departmental contention   Resources Jesse Noyes on Twitter: @noyesjesse   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B's can successfully measure and obtain positive ROI on their content through multi-touch attribution. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Experience 2016 Convince & Convert: The Business of Story   In This Episode Why making every marketing dollar count means measuring content How educational content leads customers down the funnel Why proving ROI means content attribution How mapping your content leads to a profitable content team Why compounding returns on your marketing means owning your community   Resources Stat of the Week: There's No ROI If You Can't Count the Money Dave Rigotti on Twitter: @drigotti Bizible Why Your Sales Funnel Is Probably Upside Down   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Brian Fanzo, CEO of iSocialFanz LLC, joins the Content Pros Podcast to share his successful approach to building community, engaging fans, and closing sales with live video.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story Podcast   In This Episode Why an evolving culture means a more casual, humanistic approach to content How a growing variety of social video platforms leads to social marketing segmentation Why a successful social engagement strategy means thinking like a fan How building a community doesn't mean building a following Why live video needs its own strategy   Resources Stat of the Week: Cisco VNI: Video Will Account for 85% of North American Internet Traffic in 2020 Brian Fanzo on Twitter: @iSocialFanz iSocialFanz LLC Ustream.tv Livestream.com Twitch YouNow   Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Mike Templeman, Founder and CEO of Foxtail Marketing, joins the Content Pros Podcast to discuss the advantage of experience optimization and tailoring content to fit the reality of your customer's behavior.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: Business of Story   In This Episode Why a perfectly optimized keyword doesn't automatically mean a huge increase in sales How a close review of your lead sources can lead to a complete reframining of your website focus The necessary disappearance of your marketing secret sauce Why quantifying experience means following the actions of your customers How looking at bounce rate and pages per session leads to vital data for optimizing experience   Resources Stat of the Week: Google's “Mobile-Friendly” Update Could Impact Over 40% Of Fortune 500 Websites Mike Templeman on Twitter, Facebook, LinkedIn, Google+ Foxtail Marketing on Facebook, Twitter, Google+, LinkedIn, YouTube The Fox Den SEO is now 'Search Experience Optimization'   Visit ContentProsPodcast.com for more insights from your favorite content marketers.