CONEX S4: Ruthlessly Prioritizing Your Content Marketing to Find Success

Jesse Noyes, Senior Marketing Leader, joins the Content Pros Podcast to discuss the evolution of content marketing, the makeup of the modern CMO, and content velocity versus volume.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip Experience
• Clear Voice
• Convince & Convert: The Business of Story

 

In This Episode

• Why the diversifying abilities of marketing professionals means a shift in the background and focus of CMOs
• How good organizational structure leads to high velocity content
• Why strategy means ruthless prioritization in a multi-functional environment
• The rise and fall of brand journalism
• How collaboration between marketing operations, analytics, and sales leads to a decrease in departmental contention

 

Resources

• Jesse Noyes on Twitter: @noyesjesse

 

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