CONEX S4: Why Measuring Content Experiences Drives Better Content Marketing

Yoav Schwartz, co-founder of Uberflip, joins the Content Pros Podcast to shine a light on the complexities of content marketing and unravel the misconceptions surrounding the 3 Pillars: creation, distribution, & measurement.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip Experience
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• Why content experience must be driven by desired marketing outcomes
• Why marketers need to focus on search-optimized experiences that push the consumer through the buyer journey
• How to take control of your destiny when it comes to displaying great content online
• How to use content experiences for sales enablement
• The biggest problem with today's perception of content marketing
• How to identify gaps in your content creation and distribution process

 

Resources

• Stat of the Week: 79% of B2B Marketers Are Unsuccessful at Tracking ROI
• The Ultimate Guide to Content Experience
• Grade My Stack
• Yoav Schwartz on Twitter: @yostar
• The Uberflip Experience

Visit ContentProsPodcast.com for more insights from your favorite content marketers.