Mike Templeman, Founder and CEO of Foxtail Marketing, joins the Content Pros Podcast to discuss the advantage of experience optimization and tailoring content to fit the reality of your customer's behavior.

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In This Episode

Why a perfectly optimized keyword doesn't automatically mean a huge increase in sales
How a close review of your lead sources can lead to a complete reframining of your website focus
The necessary disappearance of your marketing secret sauce
Why quantifying experience means following the actions of your customers
How looking at bounce rate and pages per session leads to vital data for optimizing experience

Resources

Stat of the Week: Google's “Mobile-Friendly” Update Could Impact Over 40% Of Fortune 500 Websites
Mike Templeman on Twitter, Facebook, LinkedIn, Google+
Foxtail Marketing on Facebook, Twitter, Google+, LinkedIn, YouTube
The Fox Den
SEO is now 'Search Experience Optimization'

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CONEX S3: The Fall of Keywords and the Rise of Experience Optimization