The Marketer's Journey CONEX S4: How the Right Team With the Right Vision Can Transform Your Business
Jul 14, 2016
32:06
Lauren Goldstein, VP of Strategy & Partnerships at Babcock Jenkins, joins the Content Pros Podcast to discuss content marketing designed around moving businesses forward through storytelling and teamwork.
Special thanks to our sponsors:
In This Episode
- How visuals lead to fulfilling content
- Why great content and storytelling means keeping the business outcome front and center in your mind
- How marketing that is based on buyer insights and focuses on the bigger picture leads to positive ROI
- Why bringing content to life means having a diverse set of viewpoints on your team
Resources
- Stat of the Week: The Role of Visual Media in Impactful Brand Storytelling
- Lauren Goldstein on Twitter: @LaurenOnDemand
- Babcock & Jenkins
- Chief Optimist Magazine
- The New Generation of Hybrid Creatives Is Here. Is Your Agency Ready for Them?
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