The Marketer's Journey CONEX S4: How to Create Revenue-Generating B2B Content
Jun 30, 2016
35:10
Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B's can successfully measure and obtain positive ROI on their content through multi-touch attribution.
Special thanks to our sponsors:
In This Episode
- Why making every marketing dollar count means measuring content
- How educational content leads customers down the funnel
- Why proving ROI means content attribution
- How mapping your content leads to a profitable content team
- Why compounding returns on your marketing means owning your community
Resources
- Stat of the Week: There's No ROI If You Can't Count the Money
- Dave Rigotti on Twitter: @drigotti
- Bizible
- Why Your Sales Funnel Is Probably Upside Down
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