CONEX S3: How Journalists Help Build a Strong Content Marketing Foundation

Nick Stein, Senior VP of Marketing at Vision Critical, joins the Content Pros Podcast to discuss the power of journalism experience in building your brand, engaging consumers, and closing sales.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip
• Convince & Convert

 

In This Episode

• How having a former journalist with narrative expertise on staff leads to thought-provoking and actionable content
• Why being thoughtful with content means more than just getting a good story
• How connection marketing and sales through high-level storytelling leads to a unified voice throughout the sales funnel
• Why landing larger accounts doesn't require tens of thousands of leads

 

Resources

• Nick Stein on Twitter and LinkedIn
• Vision Critical
• Business of Story Podcast

Visit ContentProsPodcast.com for more insights from your favorite content marketers.