Jim D'Arcangelo, Senior VP of Marketing at Booker.com, joins the Content Pros Podcast to share how a smartly structured blog and organized content strategy can triple sales.
Special thanks to our sponsors:
In This Episode
- How two focused personas can lead to 70% target market reach
- How the sales funnel leads to smarter blog structure
- Why an effective content team means a well-structured marketing department
- How a basic blog structure leads to easy adaptation and expansion to new verticals
Resources
Visit ContentProsPodcast.com for more insights from your favorite content marketers.
The Marketer's Journey