CONEX S3: Why Gated Content and Lead Forms Are Killing Sales

Dave Gerhardt, Marketing Lead at Drift.com, joins the Content Pros Podcast to discuss his revolutionary approach to marketing: killing gated content, removing lead forms, and nurturing sales outside of the traditional funnel method.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• The Uberflip Experience
• Convince & Convert: Business of Story Podcast

 

In This Episode

• How gated content leads to lost sales from the modern consumer
• Why succeeding in marketing means remembering what it's like to be a consumer
• How simplifying metrics leads to clearer and more obtainable marketing goals
• Why using product qualified leads (as opposed to the standard MQLs) means more organic growth
• How a change in email tone and appearance can lead to more appealing content on a human level

 

Resources

• Dave Gerhardt on Twitter: @davegerhardt
• Drift.com
• Content, Shares, and Links: Insights from Analyzing 1 Million Articles
• OKDork.com
• The Huge Mistake We Had Been Making With Our Emails

 

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