CONEX S2: Why Content Experience Matters

In this week's Content Pros episode, our hosts Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip touch on reflections from their myriad interviews with experts: crafting a nuanced experience, managing assets, and constantly innovating.

Special Thanks to Our Sponsors:

• Sigstr
•  Oracle Marketing Cloud
• Uberflip

In This Episode:

• How to provide the right experience for each channel
• The most important factors when determining whether to promote gated or non-gated content
• Identifying when you're innovating vs. following the "format"
• Why creating more nuanced content matters
• How globalization affects your content strategy
• Best practice marketing tools
• Why you should have a "librarian" on staff

Resources: 

• Chris Moody's Website
• Chris Moody's Twitter
• Randy Frisch's Twitter
• Uberflip Blog
• Oracle Marketing Cloud Blog
• B2B Marketing Tool, Oracle Eloqua
• Video Marketing Tool, Vidyard
• Social Media Management Tool, Hootsuite
• File Sharing Tool, Slideshare

Visit ContentProsPodcast.com for more insights from your favorite content marketers.