Adam New-Waterson, CMO at LeanData, joins the Content Pros Podcast to comment on educational content, ABM strategy, and drawing content inspiration from data with one particular success story involving synonyms and a dress.
In This Episode:
- Why marketers are still struggling to get ROI right
- How synonyms and a fancy dress had a tremendous ROI
- How to harness the power of visual content
- How using data points can fuel creative content strategies
- Why creating content that educates is important
- What a successful ABM strategy looks like
- What makes a piece of content effective at the top and bottom of the funnel
Resources:
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ContentProsPodcast.com for more insights from your favorite content marketers.
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