The Marketer's Journey CONEX S3: How to Make People Laugh in 140 Characters or Less
Mar 10, 2016
31:30
Matt Tobey, Head Social Media Writer at Comedy Central brings the funny to the Content Pros Podcast as he discusses how he curates some of the wittiest, bite-sized content around for both Twitter and Vine.
In This Episode:
- Should Twitter expand beyond 140 characters?
- Balancing an edgy brand voice with serving a wide audience
- What kind of content works best on Vine
- Creating a stand-alone Twitter feed that also serves your brand
- Finding the key to entertaining sponsored content
- How to measure social media success with less tangible goals
- Creating a cohesive brand voice that represents a diverse company with diverse content
Resources
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