Merrie Beth Salazar, Director of Marketing Communication at Cox Media, joins the Content Pros Podcast this week to discuss how to direct efforts internally by enabling and communicating with salespeople to improve the impact of your content marketing.

Special thanks to our sponsors:

In this episode

How to use editorial calendars to your advantage
How content supports the sales process
The demand generation waterfall
WIIFM? What's In It For Me?
The importance of visual content: G-Books (comic books of the marketing world)
How to get content and lead generation departments to work together

Resources

Merrie Beth's Twitter
Cox Media, Where Merrie Beth is Director of Marketing Communication
More Thought Pieces from Merrie Beth at Cox Blue
Hootsuite
Uberflip
Cox Media Holiday Ad Countdown
Cox Media Instagram

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

CONEX S2: How to Enable Salespeople With Content Marketing