The Marketer's Journey CONEX S2: How Content Marketers Can Incorporate Agility and Performance
Sep 17, 2015
31:20
Ritika Puri, CEO & Co-Founder of Storyhackers, joins the Content Pros Podcast this week to discuss how the Lean Startup methodology applies to content marketing. Special thanks to our sponsors:
In This Episode- How to measure content success at all levels of the funnel
- Why Storyhackers has adopted content marketing throughout the organization
- The value of structured, specific feedback in the content creation process
- How to distribute content on macro and micro-levels
- Why each touch point of a new piece of content needs to add value to the process
- How to apply the Lean Startup methodology to content marketing
- Ritika's Twitter
- Ritika's content
- Storyhackers, where Ritika is CEO
- Lean Startup Conference
- The Lean Startup methodology
- Google's platform to study customer micro-moments
- Clarity, matchmaker between advice-seekers and subject matter experts