The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. This episode is for both podcasters and businesses as Kane and Ash talk about selling and buying the rights to individual podcast episodes. As a podcast, selling your episode is a great way to make money early on and for a business, buying an episode is a way to create what we call ‘the infinite money glitch!’. Listen in to find out more! KEY TAKEAWAYS If a sponsor buys the rights to individual episodes, it means that they will get exposure on that episode forever. Owning the rights to an individual episode allows a sponsor to make changes to their campaign and ads as often as they want. Owning individual episodes gives companies a unique opportunity to use the podcasts content in their PR, marketing material and ad content. For a podcaster, offering individual episodes for sale allows them to charge a lot more which is especially useful when needing cashflow early on. You could also buy an episode and then sell ad space to other people. BEST MOMENTS “Podcasters backdated catalogue gets downloads for years to come” “I really like this idea for brands and products as if your host blows up your return is only going to increase over time” “People buy into a person much more than a brand” “As it grows, so does revenue and therefore: infinite money glitch”   VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Ash and Kane talk about why it’s important to build a brand through your own content, why podcasting is the perfect medium to do it with and how to do it too! KEY TAKEAWAYS After the initial set-up costs, podcasting is very cheap to maintain. You can pay for ads on platforms like Facebook but this doesn’t build your brand or create an audience. When people are in the market for a product, they generally choose from a brand they know and trust. Podcasting gives you exposure to your ideal clients as well as builds credibility and trust. Once you have created content, you will continue to earn on it forever. Why sponsor other people’s podcasts when you can have your own? The content you create doesn’t have to be based on your product, it’s just about creating content that will appeal to your clients and the right audience. BEST MOMENTS “It’s not like Facebook is going to make them [ads] cheaper year on year” “If you want a cult following where people are only going to buy from you then you need branding not just a product” “Visibility is credibility” “Every single company needs to build a brand as people buy from brands, not companies” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Short-form video media is becoming more and more popular, particularly aided by platforms such as TikTok. In this episode, Ash and Kane advise how you can use utilise your podcast content to leverage this and give invaluable knowledge and tips about short-form content to work alongside your podcast. KEY TAKEAWAYS Repurposing into short-form content works particularly well for interview-based shows but there are ways to use any content. Direct-to-camera, sharp edits can work well for solo content if you are struggling to repurpose complex solo episodes. Do research in your space and see what is trending, then tailor your content around that. Think about how you can link trending topics to your content and niche. Things can be loosely related. A repurposed podcast clip is more likely to grow your podcast whereas a direct-to-camera clip will grow your overall brand. If repurposing interview episodes of your podcast, trial cutting them up for short form to see if it performs well. BEST MOMENTS “We have a lot of podcasts where we repurpose their video into clips” “Venture outside of just your niche” “By tweaking that content, making sure you’re doing the best thing for social media…that’s gonna give you the best overall growth and therefore grow your show”   VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Regardless of what industry you are in, a company podcast can be a great asset and in this episode, Ash and Kane tell you exactly why. KEY TAKEAWAYS Podcasting is an easy format to listen to and it’s also something that can be consumed passively, making it ideal to be used in businesses, from training to announcements. You can use a podcast for onboarding new employees or even clients, it works very well for FAQs and systems training too. BEST MOMENTS “It’s an interesting resource” “It’s that idle listening that allows your staff to hear everything that’s going on” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. One of the main ways you can monetise your podcast is by using it to sell your own products and services. In this episode, Ash and Kane explore how Podcasting is uniquely placed to generate sales. KEY TAKEAWAYS If you have a product or service, or a business, it’s really important to talk to your clients and find out where they come from. A podcast can build trust and convert higher ticket sales at a later stage, for those products or clients that don’t convert straight away. A podcast feels personal which creates the perfect platform to generate sales. BEST MOMENTS “In the past two months, they have purchased something from us because they have listened to the podcast” “Nurture is bigger than any other form of marketing” “It’s really important people present themselves on their podcast as how they are” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. How can you leverage your personal brand? LinkedIn Expert Matt Swain joins Ash and Kane in this episode to talk about exactly that as well as why a podcast is the perfect tool to help you and Matt’s top tips if you are looking to get sponsorship and guests on your podcast. KEY TAKEAWAYS We all have a personal brand and a digital presence so we should be using this to attract opportunities rather than missing out. Anyone who hosts a podcast has created a personal brand alongside it, they are the differentiating factor so they should recognise it. Using your personal brand on other platforms, such as LinkedIn and Instagram can make a big impact on your podcast growth. There’s a social proof element to having presence on multiple platforms. This is powerful as trust is a key element in growing your podcast. Podcasting is unique in its humanising element, your audience builds a real connection with you and the conversational structure of the content makes it very humanising. Think of your target podcast audience, this is the same person that you want to attract with your personal brand. You don’t want to be the same as anyone else. You want to be unique and specific and build credibility and trust so that you stand out in the marketplace. Think about the messages you want to convey to your audience and focus your content around these on all platforms so you don’t fall into the trap of diluting your message. Consistency in your personal brand is key, remember it takes time to see results and the same can be said in podcasting too. Think long-term. Creating valuable content to promote your podcast creates an impact, standalone content that provides value before people go and listen will be more attractive. BEST MOMENTS “How do you use your assets, to create and attract opportunities instead of missing out on the potential they have” “You can get more eyeballs through using your personal brand and through social media content” “The thing about personal brand is it allows you to build trust outside of the podcast” “People want more depth, they want more personalities, they want more stories and people gravitate towards human” “Lean into your uniqueness, lean into your differentiating factors” 'The more you can give, for free, the more you will get in the long-term' VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp Connect with Matt Swain on:LinkedIn: www.linkedin.com/in/matt-swain1/Website: www.mattswain.comInstagram: www.instagram.com/mattswain_ ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash explore marketing in this episode, specifically when you have a budget to spend. Listen in as they tell you the serious dos and don’ts of paid podcast marketing and why sometimes it is worth it to ‘pay to win’! KEY TAKEAWAYS Do not pay for downloads! All your paid-for marketing should be on a podcast platform when people are already in the right frame of mind to listen to a podcast. You can pay for sponsorship if you can’t get traction organically. A feed swap can be free or paid and has a great impact. BEST MOMENTS “Because podcast downloads are hidden, there’s no benefit” “It’s all about on-app marketing” “You can basically pay your host to say ‘hey if you love this show why not check out this other show’” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Podcasting can work particularly well alongside a SaaS business model and in this episode, Alex joins Ash and Kane to talk about precisely that including how to do it effectively and how it differs from other businesses. Alex previously worked as an event organiser for SaaS companies where he gained a lot of valuable knowledge and expertise, which he shares in relation to podcasting in this episode including why the complexities of SaaS can be a strength and how to utilise its high margin, high retention business model. KEY TAKEAWAYS SaaS is a highly competitive market, so anything that can be done to give a company an edge should be embraced with both hands, like podcasting! Podcasting can allow SaaS companies to build their brand, creating trust, recognition, and authority within their industry and with their customers and clients. Think about your ideal client, what will they be interested in and create Podcast content tailored to them. A podcast can generate income, warm up leads as well as explain what you do which is perfect for SaaS companies that are often particularly complex. Retention is one of the key metrics for SaaS companies and podcasting is a unique way to do exactly this. BEST MOMENTS “All my podcasts are owned by a SaaS company” “The thing with SaaS is it’s a highly competitive industry” “It’s more valuable to them to retain existing customers” “Just because it’s old [content]  that doesn’t mean you can’t use it” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk  

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash are going to break down, step by step, what they did when they launched this very podcast. They open the lid on the steps they took, the results they achieved including their raw analytics, as well as what they learnt along the way. KEY TAKEAWAYS Kane didn’t have a following at all when he started the journey to creating The Podcaster's Podcast. But what he did have, was conversations with many people; so he launched a direct mail marketing campaign. A giveaway is a vital part of launching any podcast, to create momentum and most importantly to guide people to downloading and subscribing at exactly the right time. Kane partnered with one of the first guests on the show, Alex Chisnall and he helped tremendously by sharing with his audience providing vital exposure. The Podcasters Podcast got to number 1 in their launch, had a good number of 5* reviews and even signed up a 10k client within the first week of launching! Podcasters can often lie about their numbers which can dishearten people from even starting a podcast but don’t let it; you have value to add and Kane shows you don’t need a big following to get started, be successful and generate revenue.   BEST MOMENTS “A big part of the promotion was the DM marketing campaign” “I definitely recommend sending that first message at least a week before you launch” “Within a week we’d signed a client to one of our agency packages at 10k” “A lot of people lie about their numbers” “Immediately you can see an ROI if you’ve got a product to sell and no following to start, you can still have a number 1 podcast that generates cash” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Screw It Just Do IT- Play The Long Game & Building Consistency - Alex Chisnall 4 Steps to the Perfect Podcast Launch Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. A second in the series about what you can do, inside and outside of production, to get your podcast to sound the best it can! Dan, a senior audio producer at Progressive Media joins Ash again to give tips on what you can do after you stop recording to make your content sound great. KEY TAKEAWAYS Listen back to your audio, what you have recorded, before sending them to be edited. Test recordings are useful so you can discover any issues straight away. If you make a mistake, ensure you pause after and recollect yourself to make editing it out seamless. Don’t worry about editing out uhms and ahs and ‘fillers’ of conversation so much, it’s unnecessary and can often make the flow of the audio sound unnatural. Small mistakes are fine, they make your content feel casual and more relatable to your audience. People don’t realise the importance of mixing and mastering your audio, it is often taken for granted. If your content doesn’t sound good audibly, then people assume that your content isn’t good either. Recording remotely isn’t always your first choice but one of the most important things you can do to give it the best chance of sounding good is for you and your guest to use headphones. Do not use your built in laptop microphone, even airpods inbuilt mics are better! BEST MOMENTS “That little uhm in there is not detrimental to the conversation” “If you take that relatability out of it you sterilise it and run the risk of people being alienated from your content” “It’s not just about the raw audio, it’s about how that audio is processed” “No single podcast I have edited has gone out with no form of processing in terms of mixing and mastering in there” “Be wary of the internet connection you are using” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Pod-Help ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk