The Podcasters Podcast How to Grow your Podcast - Pay to Win
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Kane and Ash explore marketing in this episode, specifically when you have a budget to spend. Listen in as they tell you the serious dos and don’ts of paid podcast marketing and why sometimes it is worth it to ‘pay to win’!
KEY TAKEAWAYS
- Do not pay for downloads!
- All your paid-for marketing should be on a podcast platform when people are already in the right frame of mind to listen to a podcast.
- You can pay for sponsorship if you can’t get traction organically.
- A feed swap can be free or paid and has a great impact.
BEST MOMENTS
“Because podcast downloads are hidden, there’s no benefit”
“It’s all about on-app marketing”
“You can basically pay your host to say ‘hey if you love this show why not check out this other show’”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk