The Podcasters Podcast Why Big Businesses Can Build a Brand Through Podcasting
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In this episode, Ash and Kane talk about why it’s important to build a brand through your own content, why podcasting is the perfect medium to do it with and how to do it too!
KEY TAKEAWAYS
- After the initial set-up costs, podcasting is very cheap to maintain.
- You can pay for ads on platforms like Facebook but this doesn’t build your brand or create an audience.
- When people are in the market for a product, they generally choose from a brand they know and trust.
- Podcasting gives you exposure to your ideal clients as well as builds credibility and trust.
- Once you have created content, you will continue to earn on it forever.
- Why sponsor other people’s podcasts when you can have your own?
- The content you create doesn’t have to be based on your product, it’s just about creating content that will appeal to your clients and the right audience.
BEST MOMENTS
“It’s not like Facebook is going to make them [ads] cheaper year on year”
“If you want a cult following where people are only going to buy from you then you need branding not just a product”
“Visibility is credibility”
“Every single company needs to build a brand as people buy from brands, not companies”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk