The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Free Webinar | https://bit.ly/podcastpowr It can be easy to spend a lot of money, time and energy when podcasting but Kane and Ash are here to tell you the things that are unnecessary, and at times, even detrimental to your success and what to focus on instead. KEY TAKEAWAYS Studios: Just because you spend lots of money it doesn’t mean you’ll get a better result than a set-up at home. Expensive Equipment: There are simple types of equipment to get started with that won’t break the bank but will produce top-quality content You’re not going to get a better result from spending money on things like equipment and studios because your content won’t change and that’s what is the most important. Highly Produced Intros: Do not have the same intro every episode, it’s better to keep things simple and make it short, tailoring it to the episode. You want your podcast to be the softest way to sell, spend more energy and time on providing valuable content rather than pitching to your listeners. Blogs and transcriptions can have a place but they aren’t as important as they may seem. If you don’t have a blog following this is a wasted effort. You don’t need a social media accounts specifically for your podcast. Use your current platforms and leverage your existing following to grow. Don't spend time strictly scripting episodes, it doesn't sound good and you can end up discounting valuable content and conversation with your guest. BEST MOMENTS “Just because you pay these people, doesn’t mean it’s going to be the best” “You don’t need to buy the same microphone that Joe Rogan uses” “Do a bespoke intro” “Who’s reading a podcast? Nobody” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk  

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Free Webinar | https://bit.ly/podcastpowr Join Ash and Kane in this episode where they highlight the 5 most common reasons people either don’t start a podcast or don’t succeed in podcasting. KEY TAKEAWAYS Concept: People find it difficult to pick what subject to focus on for their podcast. They either have too many or feel like they have none. What you should think about is what you can talk about the most as well as what can make you the most money. Active Procrastination: If you struggle with this, try and give yourself accountability, such as going public with the fact you will be launching. Knowledge: Knowledge and tech can hold people back in podcasting. Podcasting and its tech can be so simple, a few conversations can get you started in podcasting. Perfectionism: You don’t need your podcast or every detail to be perfect. Time: You will be paying with either money or your time. Podcasting isn’t hard but there can be a lot of steps. BEST MOMENTS “It’s got to be consistent within a niche” “Do the one that’s related to your business” “Your why will help you centre to what you want to do” “It’s never going to be perfect when you start” “You either have time or money but you’re going to pay with one of them” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Free Webinar | https://bit.ly/podcastpowr In this episode, Ash and Kane discuss the differences between podcasts and other mediums including the lack of algorithm and decentralisation and the impact this has on the platform. They also discuss the pros and cons of there being no algorithm and the type of content you need to be creating and the tools you have to utilise to attract your audience instead. KEY TAKEAWAYS Podcasting can be a vehicle for marketing so can often be lumped in with social media, but podcasts are very different. The main con to there being no algorithm in podcasts is that nothing is automatically pushing your podcast content. Podcasting has a longer shelf life as it doesn’t have anything pushing ‘new’ content. On YouTube, TikTok and similar platforms you have to account for the algorithm in the content you produce which means you produce content for the algorithm first and your audience second. In podcasting, you get way more reward for good-quality content! You have to invest in marketing and include good SEO for your Podcast to be successful. Charting, titles and show notes are quick wins to focus on to attract listeners.   BEST MOMENTS “Podcasts aren’t social media” “When there’s no machine pushing new, it allows old to live a little longer” “If people don’t do the marketing they won’t succeed” “The purpose of TikTok and Podcasts are so different but they go hand in hand” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Free Webinar | https://bit.ly/podcastpowr There are a few things you need to consider when becoming a podcast host. In this episode, Kane and Ash talk about the common mistakes podcasters make as a host and also give tips on what to do to make yourself sound great and appeal to both your guests and your audience. KEY TAKEAWAYS Check your equipment: Check you are recording, that you have backups etc. Wearing headphones is a great way to ensure everything sounds good. If you’re doing an interview, let your guest talk! When you ask a question, leave a pause, people will fill the silence and this is usually where your best content comes from. It also stops you from accidentally interrupting them. ‘Mhms’ and constantly saying you agree sounds awful on audio. Instead, smile and nod to keep the conversation flowing. Share the content you create with your guest with them to utilise and use themselves. When you interview someone, ensure you add them to your network and build a relationship with them. BEST MOMENTS “I like to sneak people into the interview” “Active listening is vital” “Make sure you’re repurposing your content for the guest” “Try and become friends with everyone you’ve interviewed” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash outline the easiest way to start a membership site in the episode as well as why podcasters are one of the highest converting creators. They share how you can leverage your content and time as a podcaster and the many options available to you in creating content for a membership site.   KEY TAKEAWAYS Podcasters convert the highest on Patreon and the content that converts the most is extra episodes. As well as bonus episodes you can offer extended versions of content behind a membership paywall. You can also offer early access to your content, ad-free episodes or even Q&A sessions to your members. If you don’t have much time to offer additional content then have a low fee, £5 is a great starting point and you can always scale later on. You can always start a free community for a period and then introduce a fee for people who want to continue to have access. BEST MOMENTS “People buy in, they like you, they want more content” “If you’re time poor just add an additional podcast if you can” “Never promise anything and then don’t deliver or deliver late” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. How much does a podcast really cost? In this episode, Kane and Ash talk about the costs involved in creating and running a podcast and what equipment and software is actually required. KEY TAKEAWAYS Zoom is perfectly ok for doing interviews for podcasts when you start out, it is worth upgrading to premium. A usb dynamic microphone is best when starting. If using video, then aim to be somewhere with good natural light. If this isn’t possible then invest in a cheap ring light. You can start your podcast for £100, you can then start to scale from there by upgrading certain aspects. Buying your time back, by outsourcing production for example, can be one of the best ways to scale at first. BEST MOMENTS “It’s gonna sound basically the same, so what do you need?” “If you have a big window for natural lighting then great” “Really to get started, it’s like £100” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, Kane and Ash reveal the hidden opportunities in podcasting including why hosting a podcast demonstrates your knowledge, expertise and dedication and how you can take advantage of this. KEY TAKEAWAYS Public Speaking opportunities Leveraging Books Free knowledge and time with industry leaders Networking Client Pitching BEST MOMENTS “It’s like an extension of your personal brand” “You’re getting in front of a wider audience and being paid to speak” “Having a book is a huge credibility booster” “I’ve never had a guest ask us our numbers, you can get some big names” “Make sure you are sharing whenever you are doing a podcast” "Perfect place to pitch" VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. One of the most popular questions Ash and Kane get asked is how to make money from podcasting so in this episode, they outline what they believe to be the 5 best ways you can start to make money from your podcast and how anyone can use them! KEY TAKEAWAYS Sponsorship Affiliates Selling Your Own Products YouTube Revenue Membership Site BEST MOMENTS “People don’t like to be sold to so if they can consume your stuff, that’s the best way” “Try and refer a product that is on a subscription or a recurring service” “That becomes very passive because you’re just squeezing out every last drop of that old content” “50% of all podcast episodes are back catalogue, so 4 weeks or older” “That conversion will be better if it’s something they are aware of” “The thing that converts best is podcasters and bonus podcast content” VALUABLE RESOURCES The Secrets of Big Money Sponsorship Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Pradeep joins Ash and Kane in this episode. Pradeep describes himself as a serial dropout, but he has now been to both Oxford and Harvard and generated more than 1.6 billion in his working life! Pradeep has decided to spread his message and inspire others by being a guest on other people's podcasts and talks to Kane and Ash about how and why he does exactly this as well as talks about repurposing, branding and giving back. KEY TAKEAWAYS Pradeep left school with almost no qualifications, he worked in bars and shops to make money but often found himself in trouble. Weightlifting was one of his few passions and this helped teach him discipline which he would later use to build his empire. After a fight Pradeep spent time in a coma, it was upon waking he decided to change his life. Pradeep has been guesting on podcasts to try and inspire others. Guesting on podcast shows is good for Pradeep’s personal brand and an effective way of promoting himself and his businesses. Repurposing your content into different formats helps you reach a wider audience. Not everyone will listen to a full-length podcast. Pradeep wants to build a legacy, which is why he focuses on his personal brand rather than just his company brand. There is a strong link between personal brand and trust, that’s why it can be so powerful. Video and sound are much more personal than just an image or photo. You can get yourself across and people can really get to know you. Pradeep says we should all give our knowledge and wealth back into the world, you can’t take it with you when you go! Having a good engaging personal brand allows you to build stronger relationships resulting in better partnerships, clients and more. Sending a personalised message via social media is one of the best ways to reach out to podcast hosts. BEST MOMENTS “Life’s a numbers game, a sales game and a risk game” “Guesting has helped me reflect on the way I speak, the way I spine stories, the way I interact with others” “The people who consume clips are not the same people who listen to a full podcast” “The personal brand gives you integrity, when the company is new you are investing in the person” “You don’t know who you don’t know and you don’t know what you don’t know” “Podcasting has benefitted you and you don’t even have your own podcast” VALUABLE RESOURCES Pradeep’s LinkedIn Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. This episode is for both podcasters and businesses as Kane and Ash talk about selling and buying the rights to individual podcast episodes. As a podcast, selling your episode is a great way to make money early on and for a business, buying an episode is a way to create what we call ‘the infinite money glitch!’. Listen in to find out more! KEY TAKEAWAYS If a sponsor buys the rights to individual episodes, it means that they will get exposure on that episode forever. Owning the rights to an individual episode allows a sponsor to make changes to their campaign and ads as often as they want. Owning individual episodes gives companies a unique opportunity to use the podcasts content in their PR, marketing material and ad content. For a podcaster, offering individual episodes for sale allows them to charge a lot more which is especially useful when needing cashflow early on. You could also buy an episode and then sell ad space to other people. BEST MOMENTS “Podcasters backdated catalogue gets downloads for years to come” “I really like this idea for brands and products as if your host blows up your return is only going to increase over time” “People buy into a person much more than a brand” “As it grows, so does revenue and therefore: infinite money glitch”   VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk