The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash give you the shortcuts to growing your podcast including many they haven’t previously discussed, not to be missed! PLUS For half the price of a coffee join our Patreon! You can join The Podcaster’s Podcast Community, get access to exclusive content including videos and outtakes and get the opportunity to have all your questions about podcasting answered! KEY TAKEAWAYS Join TPP Patreon here: Patreon [ https://www.patreon.com/KaneBaron ] A DM campaign is a great way to get people to convert, you can simply DM anyone who engages with your content across social media and link them to your podcast Dming your audience builds goodwill with them and removes friction You can sponsor other people’s podcasts, it’s worth spending the money to sponsor a bigger podcast than yours within your niche to grow your audience Collaborations outside your niche can be another way to grow your audience, or within your niche but a different platform. For example a YouTube channel within your industry BEST MOMENTS “What they will do if they like that content, is engage with it” “It builds a lot of goodwill with your audience” “You will see a huge increase in your listenership because it's being endorsed by a show within your niche” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash are answering your questions in this episode including whether your podcasts should be videos too, what type of content people prefer and the easiest way to share and promote a podcast. KEY TAKEAWAYS You don’t need video to make your podcast successful but if you do podcasting alongside video then you will reap more benefits and find more success Generally, people prefer podcasting because it feels personal and with co-hosts and interviews it’s conversational which allows for better content The easiest way to share a podcast is to turn episodes into clips and post them on other social media platforms, including collaboration posts with guests which puts you in front of multiple audiences Your show notes will help you grow your listenership with keywords, SEO and having lots of things for Apple and Spotify to surface your content to people BEST MOMENTS “The idea it’s a conversation somehow adds more credibility to what you’re saying” “I feel like my best content is where you prompt me” “Look how quickly you grow, because you’re in front of other peoples audiences” “The total number of people that read an entire list of show notes and then decide not to listen to the episode is zero percent, nobody does that” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. It’s uncommon to get hateful or negative comments directly on podcast apps, however when a podcast is repurposed into clips, that is when you can often see negativity crop up on other platforms. Join Ash and Kane as they talk about not only how to deal with these comments but how to leverage them to serve you and your podcast. Ash and Kane also talk about the importance of positive engagement and the things you can do to elevate your connections with your audience. KEY TAKEAWAYS Being on the fence means you will not perform well as your content isn’t engaging people. If you are worried about putting content out there because of the reaction you get then you aren’t creating content that is true to you and your message. You shouldn’t suffer with imposter syndrome if you are who you say you are. The people who comment negatively are never going to buy from you so don’t feel like you need to make them happy. LinkedIn is a great platform for podcasters to use to engage with their audience. Engage with positive engagement and connect with those individuals as they like what you are doing and are also potential clients and customers. A newsletter for your listeners is a key way to engage with them directly, having an email list is also beneficial for any sponsorships going forward. BEST MOMENTS “Get off the fence because that will cause engagement” “Haters are so good for the algorithm” “We don’t just chat shit, we do shit too!” “With positive engagement it's important to connect with those people because they clearly like what you do” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane give the low down on one of the fastest-growing social media platforms ever, Threads. They talk about how to utilise it right now, what it’s great for and what they expect to see in the future. KEY TAKEAWAYS Threads has a network effect and people often underestimate the impact of this, you can still attract a wide audience if people are engaging with your content. Interact with as many people as possible, this will get you in front of a wider audience. One of the opportunities at the moment is the amount Threads have spent to launch it, they want it to work so they will make it favourable to creators early on. Now is the time to utilise this. Be an early adopter of the platform and experiment and get creative. After 3 months you will begin to figure out what works and have an advantage over many other creators. It is worth spending some time on Threads but bear in mind at the moment, video content is still preferable so continue to do your video content. BEST MOMENTS “They’re tapping into the Instagram audience that has 2 billion monthly users” “You can still get a big audience of people that don’t know you if people are engaging in your content” “At the end of the day, these platforms don’t exist if there are not creators” “At the minute, video content is still king” “Threads is already bigger than clubhouse” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk  

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. The current AI for show notes, editing and transcripts aren’t good enough for use yet, but in this episode, Kane and Ash talk about the things you can use AI for as a podcaster and discuss the positive aspects of the current AI tech out there! KEY TAKEAWAYS You can use AI to generate your podcast name, if you give it the right info it can give you lots of good options to choose from AI can give lots of good content generation including generating questions for guests and save you time on research for guests and subjects including for SEO optimisation AI can give you lists of where your audience is, it doesn’t matter how niche your subject matter is, it can list everywhere your audience is and you can utilise this in so many ways. Don’t take the use of AI too far, for example, no one would want to listen to a podcast created purely by AI! AI can help you a lot in podcasting but there are still many things in podcasting AI will never replicate, such as authenticity. BEST MOMENTS “We have spent money on them, they just aren’t good enough” “It takes a lot of the legwork out of the planning and thinking a podcast” “You don’t have to do research, you don’t need to do much research on guests and you don’t need to think where to promote it, it does all of that for you” “You’re going to get left behind if you don’t leverage it” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Time to bust some podcast myths with Ash and Kane who explore everything from the editing you need to how much it really costs to make a podcast! KEY TAKEAWAYS ‘Plastic content’ is when something has been over-edited and feels very inauthentic People listen to podcasts because it's relatable, you don’t want it to be highly produced Podcasting doesn’t have to cost a lot, it costs as much as you want to spend. Podcasting is less technical than you might first think, all you need is a mic to get started! Being new and small as a podcast can be a benefit, your audience relates to you more even if you don’t have the most expertise, there’s always someone behind you in your journey. You don’t need famous guests for a successful podcast. You can be incredibly successful without having to leverage famous names. As long as your content is good and you market it to the right people, you can create a very popular podcast. BEST MOMENTS “All shows must be well produced, edited, all of that good stuff” “If you want to do social media, I promise that’s harder” “You don’t’ need to spend a load of money” “It did so well because it was so relatable to people” “You don’t need huge name guests” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk  

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. LinkedInEmail: podcast@progressiveproperty.co.uk 100 Episodes of The Podcasters Podcast! To celebrate this milestone Ash and Kane are going to talk about exactly that, how to leverage your milestone episodes and practice what they preach with a giveaway package worth over 3k! KEY TAKEAWAYS A milestone episode can be anything from your 100th episode, to a relevant date in your niche or even an anniversary. Listen to this entire episode, hit the follow button and send a screenshot to Ash and Kane to be in the running to launch or relaunch with Progressive Media! On your milestone episode, you need to incentivise people to hit follow with a giveaway. Use polls on your social media to gather engagement from followers for your podcast launch/relaunch You don’t need 1000s of followers, you just need to make things personal, for example dming people directly. A quality audience is better than a large audience. It’s all about value not quantity especially when aiming to eventually monetise. Relaunching is also an opportunity to sell, you can give info on your product and its price without being salesy. It’s a very smart way of advertising your business. BEST MOMENTS “It’s an excuse to do some marketing, to give yourself a big push in the charts, get some more listeners” “You will become more extroverted the more you do it” “If you DM people you will get a much higher open rate” “Relaunching is a sneaky way of selling” “If you’re struggling to monetise we’ll give you that plan” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk  

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. What are the benefits of evergreen content -vs- timely content in podcasting? Ash and Kane discuss the differences between podcast content that is relevant days, weeks, months and potentially even years down the line and content that is ‘of the time’ such as utilising hot topics and news stories. They also give tips on how to ensure evergreen content is exactly that and what works well for both types of content. KEY TAKEAWAYS Evergreen is something that is relevant all of the time. Good evergreen content is timeless. Creating evergreen content means you will get everything you absolutely can from that one piece of content. The main benefit of doing of the time content such as newsjacking, is it gets way more traction. People are attracted to new things. Utilising news doesn’t have to be 'big' it can simply be related to your business and/or niche. If you are looking to build relationships with listeners then evergreen content should be your go-to. 80-90% of your long-form content should be evergreen and short-form content should be 80%+ timely/news oriented. You can have evergreen content as banked content, which can help you manage your podcast better. BEST MOMENTS “If something is new, people want to know about it” “Of the time content will always work better with clips” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Zahin is the magic behind the video and clips for The Podcasters Podcast and joins Kane and Ash to discuss the process behind repurposing your podcast through video. Zahin talks through the challenges often found with video and repurposing a podcast and provides his solutions to these as well as giving hints, tips and tricks to make repurposing your podcast simple! KEY TAKEAWAYS Multiple cameras utilising different angles allow you to make more interesting and professional-looking clips and videos. A camera on everyone and one on each speaker is ideal. 4k is best to film in as when you get to editing and cropping you can still retain quality. Be conscious when recording that the audience will be viewing it in an entirely different way than a podcast. If you are struggling to create a clip length to include the context you can always use captions to provide the context of what is being said or use a creative title instead. If creating video for social media you need to include captions and bear in mind the positioning of them, so they aren’t covered by ads, comments etc. You have to capture and engage your audience instantly, there is a variety of ways to do this and one of the things Zane recommends is including a ‘bounce’ on the text or the video as a pattern interrupt. Make a conscious effort to keep the clips and video content in mind when recording, not just the podcast. Having a list of bullet points to keep you on topic can help with this. BEST MOMENTS “Have three cameras at different angles allows you to make a lot more cuts” “You can put some context in there via captions” “You have to keep things moving, it can’t be samey” “Think about the end result, the clips” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Whilst all social media platforms have their advantages and you should be across all of them, Instagram has a unique combination of features that make growing your podcast easy! In this episode, Ash and Kane talk through the main ways you can leverage Instagram to grow and scale your podcast. KEY TAKEAWAYS Repurposing is the biggest way you can leverage Instagram to grow your podcast. After recording your podcast episode, cut it up into usable clips and create an Instagram reel. Collaboration posts are a great way to utilise other people's audience Ensure you have good content so you can then reach out to guests you want to appear on your podcast. When you are interviewing someone, you can use Instagram and do a live at the same time, when all of your audience and potentially your guest too will receive a notification. Instagram has some of the same functions as Facebook, LinkedIn and even TikTok, but certain features work better for podcasts on one platform -vs- another so it's essential you are present across all of them to gain maximum growth. BEST MOMENTS “It never gets the same reach when you share someone’s post” “One of the best ways to reach out to people is through voice notes” “The benefit of live is all your audience is being notified that you’re live” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron & Ashley Morris manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk