The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Zahin is the magic behind the video and clips for The Podcasters Podcast and joins Kane and Ash to discuss the process behind repurposing your podcast through video. Zahin talks through the challenges often found with video and repurposing a podcast and provides his solutions to these as well as giving hints, tips and tricks to make repurposing your podcast simple! KEY TAKEAWAYS Multiple cameras utilising different angles allow you to make more interesting and professional-looking clips and videos. A camera on everyone and one on each speaker is ideal. 4k is best to film in as when you get to editing and cropping you can still retain quality. Be conscious when recording that the audience will be viewing it in an entirely different way than a podcast. If you are struggling to create a clip length to include the context you can always use captions to provide the context of what is being said or use a creative title instead. If creating video for social media you need to include captions and bear in mind the positioning of them, so they aren’t covered by ads, comments etc. You have to capture and engage your audience instantly, there is a variety of ways to do this and one of the things Zane recommends is including a ‘bounce’ on the text or the video as a pattern interrupt. Make a conscious effort to keep the clips and video content in mind when recording, not just the podcast. Having a list of bullet points to keep you on topic can help with this. BEST MOMENTS “Have three cameras at different angles allows you to make a lot more cuts” “You can put some context in there via captions” “You have to keep things moving, it can’t be samey” “Think about the end result, the clips” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Whilst all social media platforms have their advantages and you should be across all of them, Instagram has a unique combination of features that make growing your podcast easy! In this episode, Ash and Kane talk through the main ways you can leverage Instagram to grow and scale your podcast. KEY TAKEAWAYS Repurposing is the biggest way you can leverage Instagram to grow your podcast. After recording your podcast episode, cut it up into usable clips and create an Instagram reel. Collaboration posts are a great way to utilise other people's audience Ensure you have good content so you can then reach out to guests you want to appear on your podcast. When you are interviewing someone, you can use Instagram and do a live at the same time, when all of your audience and potentially your guest too will receive a notification. Instagram has some of the same functions as Facebook, LinkedIn and even TikTok, but certain features work better for podcasts on one platform -vs- another so it's essential you are present across all of them to gain maximum growth. BEST MOMENTS “It never gets the same reach when you share someone’s post” “One of the best ways to reach out to people is through voice notes” “The benefit of live is all your audience is being notified that you’re live” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron & Ashley Morris manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. What is one of the key ways to get your podcast discovered and grow your show? SEO optimised show notes! Show notes not only give listeners an overview and teaser of what to expect from your podcast and podcast episodes but they also deliver a unique way of weaving SEO content into your podcast. Listen to Ash and Kane to find out exactly how you can create top-quality show notes and get more listeners. KEY TAKEAWAYS When creating show notes there are a few key areas that are important, best bits, best moments, about the host, about the guest and Show notes are a way to give listeners, especially new ones, an idea of what to expect from your podcast and the episode. When promoting, ensure the call to action is at the top of your show notes The body of your show notes should have as many keywords as possible related to that topic Make sure your show notes are cohesive and relevant. You can use AI to create show notes but it isn’t very reliable at picking up the best parts of the episode. 500-1000 words are the appropriate length for show notes. You don’t need to number your titles! Keep your episode titles short, if they are too long they will get cut off. Ensure your titles are related to the pain point you are trying to solve for your audience. BEST MOMENTS “Timestamps might not be ideal as it can potentially encourage people to skip” “Having a nice call to action up top is ideal” “Show notes shouldn’t say the answer, it should be related to the pain point” VALUABLE RESOURCES How to title your episodes Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron & Ashley Morris manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash discuss how to approach the world of podcasting as a newbie and the right attitudes and mindsets to have to find success. If you are apprehensive or anxious about starting your podcast and releasing your content into the world, this episode is for you, it will challenge your preconceptions and alter your perception of podcasting! KEY TAKEAWAYS It’s not embarrassing if no one listens to your podcast to start with, no one knows your numbers. Negative reviews on podcast platforms are very rare, so don’t be frightened when releasing content. If you have content that can help people, you are doing those people a disservice by not releasing it. Monetising a podcast isn’t just about ads and sponsorship, if you are getting referrals and clients via your podcast that is monetisation. Consistent numbers mean you have a diehard following. You don’t need thousands of listeners, you just need a dedicated and loyal audience. BEST MOMENTS “People don’t say anything when they’re happy” “It’s different people who listen to podcasts than most people who consume social media” “With the right guidance you can make a lot of money through it, sponsorship isn’t the only way to monetise your podcast” “Numbers on a screen, they don’t really mean anything” “Don’t doubt yourself, don’t compare yourself to others, comparison is the thief of joy” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron & Ashley Morris manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk  

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. A question Ash and Kane get asked frequently is whether it’s possible to have more than one podcast. The answer is a cautious yes, it’s possible but not always recommended and in this episode, they explore why. KEY TAKEAWAYS You want to focus on your first podcast and monetising it before even considering a second. The reason this question gets asked is because people have many ideas and concepts but often there is an overlap so you may be able to weave the content together. If you do want to have more than one podcast, start with one and choose this by considering which idea or concept will make you the most money. Any successful podcast takes time and hard work, you need to be fully focused on one before you consider taking on another. You can expand your content as you grow rather than starting a second podcast. BEST MOMENTS “Doing lots of things you’re never going to get really good at any of them” “If you’re making money, it makes everything else easier” “You’re not allowed to market two podcasts, it just confuses people” “You can start to expand as you grow” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron & Ashley Morris manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Listen in to this episode as Ash and Kane give you lesser-known tips, tricks and hacks to grow your podcast! KEY TAKEAWAYS Create SEO optimised Blogs Link related episodes in your shownotes is a way to maximise your back catalogue Shoutouts: Helps encourage people to share, follow and leave reviews Giveaways: This incentivises people to take action BEST MOMENTS “You will see a really really good increase in your numbers” “If you’re wondering why your podcast hasn’t grown, look at your growth year on year” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane answer some of the questions from the free-to-join Facebook Group “Get Paid For Podcasting Community” including how you can remain consistent, the best time to release as well as questions around show style, format and monetisation! KEY TAKEAWAYS Build a bank of content so you can remain consistent with your podcast, allowing for guest cancellations etc Hybrid shows allow for more flexibility with content and your schedule, trial having solo or roundtable episodes alongside your interviews. Weekdays at 1am is the best time to release episodes Don’t underestimate the power of asking your audience to share your podcast Ask people to ask their questions via a review of your show You will grow quicker with guests because you are accessing someone else’s audience every week but it isn’t the only way to have a successful podcast. BEST MOMENTS “We recommend everybody launch with 10 episodes, 6 on launch and 4 in the bank” “Make sure you’re never in the situation where you’re struggling to get an episode out” “You wanna launch to every platform” “People are 4 times more likely to share you content if you literally just ask them” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about their experience at The Podcast Show recently including what they are critical of and thought could have been done better. KEY TAKEAWAYS There was less value for independent creators at this year’s Podcast Show. The talks weren’t as useful for beginner podcasters especially, they weren’t vetted to ensure they contained good content. Many of the suppliers and stands there were by big brands that could pay but didn’t have the knowledge or expertise to give value. All in all, last year was a lot better than this year. They need to try and provide better talks and more value for podcasters next year. BEST MOMENTS “If you’re exhibiting at a show like that it’s to find clients” “The podcast show has just taken the money from whoever would do it” “The talks were often pointless” “A lot of them are from radio or marketing and haven’t really been in the industry” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop Facebook Community ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Free Webinar | https://bit.ly/podcastpowr What is good artwork, what is bad and what works best? Kane and Ash answer these questions and give examples of the best in class as well as the worst when it comes to podcast artwork! https://www.facebook.com/groups/5170211219754626 KEY TAKEAWAYS Think about where your podcast artwork will be, it will often be smaller than you first realise. The name of the podcast needs to be visible and should be the main focus of the artwork. You don’t have to have your face on your artwork but if you decide to, it needs to have high resolution and be a good image. Don’t take too much inspiration for your artwork from well-known podcasts as some of them are actually really poor visually. Colours; make sure they are on brand and don’t have too many. Look at your category and choose colours that aren’t already used frequently, this will help you stand out. BEST MOMENTS “With artwork, you have to look at where it’s going to be” “You need to make sure that everybody can see it really clearly” “Some of the best podcasts have the worst artwork” “Artwork should be simple” VALUABLE RESOURCES https://www.facebook.com/groups/5170211219754626 Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Free Webinar | https://bit.ly/podcastpowr Kane and Ash discuss the differences between a seasonal podcast and a regular ongoing podcast including why you should consider which would work best for your audience and the pros and cons of both. KEY TAKEAWAYS If you want to do multiple podcasts a week, especially if the episodes are long, you need really good quality content. If your feed has more episodes, with more titles and shownotes with the correct terms and key words to be picked up then you will get more exposure and rank higher on search results. Getting guests is easier with seasons as you have more time to nurture them. If you have a weekly podcast, you can break up your guest content with solo episodes to counteract this. It can be easier to secure sponsorships as a seasonal show, it feels more tangible for sponsors to know they are supporting an entire season for example. If time is something you struggle with, seasonal may work for you. You can then take as much time as you like to build and record your content. A seasonal podcast allows much more time to perfect your production. Ongoing podcasts allow you to ‘newsjack’ and use current affairs and news in your industry to create content and virality. Generally a weekly or twice-weekly ongoing show will perform better but a seasonal podcast gives you more options. BEST MOMENTS “I don’t like less than weekly, I don’t mind more than weekly” “It’s really hard to get good guests every month let alone every week” “If you’re someone that struggles for time, seasons can be the best way to start” “There’s reasons to do seasons but if you can just do it weekly it will typically perform better” VALUABLE RESOURCES Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 Free Podcast Workshop https://tinyurl.com/Podhelp ABOUT THE HOSTS Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years. CONTACT METHOD WebsiteLinkedIn Email: podcast@progressiveproperty.co.uk