The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Colin Nottage gives an interview at the latest 3-day Podcast Training in this episode. Colin is the host of The Interesting Health and Safety Podcast, a show that Ash and Kane have referenced multiple times when speaking about podcast niches, monetisation and branding in podcasting. Colin shares how he built his brand and spun off multiple streams of income from his podcast, directly into his business. He started podcasting to engage with people differently as a health and safety consultant. Though his download numbers are small compared to mainstream podcasts, he has a highly engaged, targeted audience. Colin discusses his learnings, personal development, and biggest wins from podcasting over the past few years as well as offers advice on starting a podcast, maintaining quality over quantity, and bringing forward your life goals rather than waiting until retirement! KEY TAKEAWAYS Podcasting allowed Colin to elevate his business from £395 deals to 6-figure contracts by building his personal brand. He spun off a paid community, software business, and grew his consultancy through podcast guest relationships. Colin went from wanting to be the expert to facilitating conversations and learning from guests. He shortened episodes to 8-10 minutes for commutes and kept interviews under 45 minutes. Consistency and not stopping episodes for too long is critical, even though the back catalogue will still get downloads. Colin focused on quality over quantity and actionable content his niche would value. Podcasting built his confidence to chair major health and safety organisations. It provided an opportunity to rethink his training products and approach with existing clients. BEST MOMENTS "Podcasting seemed to be a way to engage with people in a different way." "What it became is a fantastic opportunity for me to learn." "I can actually say to my clients, look, you know, come on, let's jump on, let's do an episode." "Enjoy it. Make sure you start. And then quality of information above quantity." "Bring forward all the visions and things you want to achieve rather than waiting until retirement." "The podcast is allowing us to build the business, to give us the freedom to make those decisions." VALUABLE RESOURCES The Interesting Health and Safety Podcast with Colin Nottage Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. There are many opportunities to be found in podcasting, and in this episode, Ash and Kane highlight the ones you may have not thought about or considered. They give advice on how you can leverage these opportunities including for financial gain and also how podcasting presents unique ways to get recognition and endorsement. KEY TAKEAWAYS Books and publishing Speaking gigs Access to people Unique relationship building Recognition, credibility and endorsement Live Shows Business Opportunities BEST MOMENTS "Would you like some cash to write [a] book and we publish?” “People get opportunities from their guests” “We’ve had people with smallish audiences and then done live shows and sold out” “If you have a high bracket audience, people will pay to be on there” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Another great Q&A from Ash and Kane answering The Podcaster's Podcast community questions, from optimising content to monetization and everything in between! Learn why your title and episode structure matter, how to increase downloads and some of the tools you can use to measure, track and grow your podcast too! KEY TAKEAWAYS If you are losing 85% of your audience 5-10 minutes into your episode, then it’s your content that is bad. Start with a ‘hook’ to engage your audience and follow this with quality content and further enticing phrases to keep them listening. Keep those listeners who are interested continually engaged by showing up across as many social media platforms as possible. Crowd-sourcing your content is a great way to connect to your audience and produce content they are looking for and will engage with. Your hosting site should have everything you need to track your podcast. It’s better to do less content and remain consistent. BEST MOMENTS "You don’t need a lot of downloads to make money” “You can tease something that happens at the end and edit out anything too dry” “Social media is retention based” “If you want the end result then you need to put the work in and the investment that’s going to get you there” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Things are starting to change fast in video because of AI! What was previously considered good production has now become standard, but what can you do to combat this and ensure your video and content continue to stand out?  Join Ash and Kane as they discuss the benefits of AI in video and how you can utilise it as well as stand out against it. KEY TAKEAWAYS Video repurposing is going to require a lot more attention and focus going forward to make it cut through the volume of AI videos out there. AI can help you as an editor, to speed things up and tackle repetitive tasks. But it isn’t a creative and this is why a good editor is more important than ever. AI doesn’t innovate, it just repeats what has already been done. BEST MOMENTS "If 9/10 videos look like that then even if you’ve put the time into editing people will skip as it looks the same” “AI can’t do a lot of things a good editor can do” “The long form stuff needs to be really high value to capture your worth” “The problem with AI is it doesn’t innovate” “Your creative eye is the most important thing for you to stand out” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Kane and Ash in this episode as they outline the traits top podcasters all have in common. They discuss why these common traits make a good podcaster and give tips on how you can mirror these traits in your own podcast too. KEY TAKEAWAYS Any successful podcaster is great at speaking. One way to stop yourself from adding filler words such as ‘uhm’ is to instead pause. It sounds better but also these pauses can be taken out when edited. If you are using video platforms as well as your podcast, looking good is something most successful shows have in common. You want to look presentable and your best, having good lighting and camera angles can make a big difference. The top interview shows always ask the questions that no one else asks. Think about missed opportunities in your past episodes and ensure you are unique in what you ask your interviewee. You want to be generating unique content.  Successful podcasters are very particular about the quality of content they are putting out, including those they interview. Quality is more important than quantity. BEST MOMENTS "You don’t have to be perfect, we make mistakes all the time” “Try and find those flaws in everything you’re doing” "They all often ask questions that are really uncomfortable"  "You want every episode to be a hit" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Kane as he asks Ash questions surrounding podcasting including his favourite podcast and what they do well, his future goals for the show and his biggest podcasting ick! Ash and Kane also discuss who would be their dream interviewees and why. KEY TAKEAWAYS People who always ask for advice but never take it are incredibly frustrating, it’s a waste of both their and your time. Go and practice and ‘do’ what you learn. Knowledge is nothing if it isn’t put into practice. Solicitors fit many of the parameters for a perfect podcast sponsor, don't dismiss them. Your best conversations and insight might not come from the biggest named guests but those you can talk authentically and openly with. Think about what types and style of content you could create. Not just in your podcast but what you can do with it on other platforms too. BEST MOMENTS "To know and not to do is not to know” “I really wanna interview young Jamie from Joe Rogan” “You want your ego stroked!” “I’m really inspired by think media” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Want the inside scoop on getting sponsors for your podcast and keeping them coming back? Kane and Ash talk about how you can maximise sponsor retention and drive results. Learn clever ways to seamlessly weave sponsored messages into your show so listeners don't tune them out, discover ideal ad placement, duration, and frequency to drive conversions. Plus, tips for finding sponsors aligned with your audience and content so endorsements feel authentic. KEY TAKEAWAYS Negotiate longer initial deals (8-12 weeks) so sponsors see results before deciding to renew. Remind them most listeners need multiple touchpoints before taking action. Make ads conversational, relatable and seamlessly blended into content. Avoid scripted reads that interrupt the flow. Place ads mid-episode when retention is highest, not beginning/end where skipping is easy. Select sponsors carefully to ensure true audience alignment. Products you genuinely use and endorse convert better. Maximise value by promoting sponsors in other channels like email lists and one-on-one conversations. Gradually extend deal lengths to lock in sponsors long-term as your audience grows. BEST MOMENTS "Can't skip if we're sneaky. Exactly. So now it's just in the brain and they can't avoid it." "I would rather take a little bit less money at that point...and it be guaranteed over the year paid up front than having to find to negotiate sponsorships every 8 to 12 weeks personally." "Put yourself in the listener's shoes" "If you're sponsoring your own podcast with your own brand or selling your own thing, take this same advice." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Kane and Ash talk about how to make the most out of podcast reviews including how to get them in the first place and what to do to get the most out of it once you've got them! Reviews are relevant and matter for all podcasts, so whether you have a big audience or a small one, you're just starting out or you have been around a while, listen in to learn how to gain and then utilise reviews. KEY TAKEAWAYS One of the only ways to give an indication of the popularity and size of your podcast is via reviews. This is how you can make an impression on new listeners or those just seeking out content. Reviews can give you credibility, with potential listeners but also with clients, sponsors and more. Negative reviews aren’t common on podcasts, it’s a very different space than social media. Share your reviews on your podcast, it makes you look great but also encourages people to leave them as they want theirs to be read out! Create some back and forth with your audience and reviewers, it generates content and builds a relationship with your audience. BEST MOMENTS ‘It’s quite beneficial as a social proof sort of thing’ ‘If you get a 1-star review and it hurts your feelings, it’s probably true what they’re saying’ ‘Leave us a review, we will read it out!’ ‘If you give people too many tasks they just won’t do any of them’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. There are some mistakes that almost all podcasters make, tune in with Ash and Kane to find out what they are and how you can avoid making them. They focus on everything from your artwork and show notes to how to give valuable content to create an engaged audience. KEY TAKEAWAYS Follow this podcast! Don’t miss out on free, high quality advice. Bad intros: intros that are pre-recorded and generic are outdated and boring. They encourage listeners to skip. Record an intro after you have interviewed a guest so you can highlight the relevant points about them. Don’t just read their cv or bio. Neglecting the show notes and titles. These are your opportunity to create great SEO and content. Be authentic, be you. Bad artwork. People who don’t know you will click on your podcast because of your artwork and title, don’t underestimate the importance of your artwork. Doing too much. It’s best to focus on certain tasks and add them into your schedule, then build up to doing more. Trying to please everyone. You can’t and in the process you will lose the audience you really want. Don’t hold back your content, give good valuable content without a paywall. BEST MOMENTS ‘If you do have interviews don’t read their cv out’ ‘Your artwork needs to be big, bold, clear and if it’s going to have your photo on it make sure it’s high res’ ‘If you don’t spend money on anything else spend money on a designer to do your artwork’ ‘Pleasing everyone just results in pleasing nobody, be more niche’ ‘If you want to stand out, create niche content’   VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Discover how to identify whether your podcast content is lacking and learn actionable steps to enhance it. The discussion emphasizes the importance of authenticity and quality audio, highlighting that clarity can be as pivotal as content itself. Engaging your audience through a mix of education and entertainment is key, while asking unique questions and being genuinely curious can create compelling conversations. Self-reflection and constructive feedback are essential in the creative process, ensuring continuous improvement in your podcasting journey.