Should Your Podcast be Evergreen? Evergreen vs Timely Content

Evergreen is something that is relevant all of the time. Good evergreen content is timeless.

Creating evergreen content means you will get everything you absolutely can from that one piece of content.

The main benefit of doing of the time content such as newsjacking, is it gets way more traction. People are attracted to new things.

Utilising news doesn’t have to be 'big' it can simply be related to your business and/or niche.

If you are looking to build relationships with listeners then evergreen content should be your go-to.

80-90% of your long-form content should be evergreen and short-form content should be 80%+ timely/news oriented.

You can have evergreen content as banked content, which can help you manage your podcast better.