The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. If you are a new show, follow these tips from Ash and Kane to get your first 1k downloads! In this episode, they reveal all of the things you can do to leverage yourself as a new podcast and how to continue that growth trajectory for your launch and beyond. KEY TAKEAWAYS Be way more specific in targeting your audience than you first may think Do a proper, staged and planned launch, aiming to get yourself number 1 in the charts in your category. Find someone popular in your niche who has a big following and collaborate with them and/or get involved in their communities Good SEO is one of the most powerful things for discoverability for your podcast. Having a catalogue of episodes when you launch is important to get people to subscribe and continue to listen. BEST MOMENTS ‘Who else has a really engaged audience in the niche you are in outside of podcasting?’ ‘Collaboration is a really big one when you first start, we’ve had people that have only built their show by collaboration’ ‘Make sure you have optimised titles and show notes ‘Have a back catalogue of episodes when you go live’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. You can’t compare success on different content platforms! With podcasting, an engaged audience is far more important than a large one and critically, worth more money. In this episode Kane and Ash talk about why there can be poor perceptions around podcasting and what true success looks like for you as a podcaster. KEY TAKEAWAYS With many other platforms, such as TikTok and YouTube, your audience and followers aren’t engaged therefore you need a lot of followers to be able to gain traction and make money. Success in business is very different to most content platforms, it isn’t so much about volume but about quality of followers/customers and podcasting is the same. The amount sponsors are paying podcasters is increasing year on year, even though the amount of podcasters isn’t increasing at the same rate. You’ll never get a hater that is doing better than you, TikTok and other platforms can be a very negative place. BEST MOMENTS ‘TikTok has a completely different perception of success’ ‘Perception of success is very different in the business world -vs- the content world’ ‘More listeners, less podcasters, more money being spent…this is a pretty good time to start’ ‘Most people on TikTok on arseholes’ ‘Negative stuff gets a reaction’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk through the 5 steps you need to take in order to monetize your podcast. They break down everything you need to know from how to prepare to promotion and everything in between. They also reveal one of the most overlooked essential parts of podcasting! '5 Steps to a Profitable Podcast' KEY TAKEAWAYS Choose your niche and be clear with what you want to talk about, also focus on clear and simple artwork and titling.  There are four elements that your recording quality relies on: equipment, environment, technique and post-production Consistency, this is the cornerstone of success for a podcast. In podcasting your competitors are often your best collaborators and the relationships with your podcast guests can also present a variety of opportunities and open many doors. Utilise your podcast long-form content to create content for other platforms such as TikTok and YouTube. BEST MOMENTS ‘Don’t be scared of being niche, the more specific your audience the better’ ‘Don’t talk directly into the microphone’ ‘If you aren’t going to able to do a podcast consistently there’s probably no point in doing it’ ‘The people in the space you are in are the people you want to talk to’ ‘It’s good for retention, it’s important to put your content everywhere so people are being reminded about your podcast’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. What are the best ways to help you close a sponsorship deal? Ash and Kane outline the best ways you can win over marketers and executives to want to sponsor your podcast. They also talk about current podcast ad growth and why it is something that any podcaster can utilise. KEY TAKEAWAYS You need to educate the sponsor, on what podcasting is, what they can gain from it, why it could work for them and why it’s better than an alternative method. Old episodes are there forever, they will be listened to in years to come. A good way to leverage your first season/first batch of episodes is by selling how much first episodes are relistened to. Talk about repurposing, how the sponsor won’t only get exposure from the podcast but also from clips on other platforms, social media posts, blogs and more Smaller creators who don’t often do ads will have higher conversion because they have trust and a relationship with their audience. Most podcasts have a specific audience which means you can get some very specific sponsors and be very targeted. The amount of money sponsors have spent on podcasts is increasing every year, set to be 3.9 billion in just the US by 2025 You can get very technical with your dynamic ad insertion, targeting old episodes or subject-specific episodes BEST MOMENTS ‘You kinda have to sell the benefit of podcasting to the marketer’ ‘Offer them more, build value’ ‘Your podcast is going to have a very specific audience’ ‘50% of all podcast downloads are on old episodes’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane listen to other creators' advice on TikTok about podcasting including what equipment to use, how to get started and tips on names, formatting and content. Ash and Kane give their own thoughts and opinions on what these creators are saying, including controversial objections to some of the advice they are putting out there as gospel! KEY TAKEAWAYS Word of mouth is important but you don’t need to ‘sit on’ finding the perfect name for your podcast. You can easily change your name later. You don’t need to be clever or use jargon for your podcast name, it should do what it says on the tin and be around 4 words. Quality audio is vital, it has to sound good or people will leave, but it’s easy and simple to create good audio. Listen to podcasts inside and outside of your niche to get inspiration on how to present and format your show. Just because there are other podcasts that cover the same content as yours, it doesn’t mean you shouldn’t do it, however, ensure you are being specific enough and not just creating another generic podcast. There are multiple hosting platforms for your podcast, do your own research rather than accepting what others recommend. Write down any podcast ideas you have as inspiration can hit at any time. Who you are talking about and to is important to decide before you start your podcast but you don’t have to limit yourself to one format. You can be a mix of solo eps, interviews and co-hosting. It is common to get a plateau in listenership and growth at the 2-3 month mark after launching your podcast. Stay consistent and keep putting good content out there to ride this out. BEST MOMENTS ‘It needs to be easy to say and remember’ ‘Most microphones are the same, as long as it’s a dynamic microphone and you use it correctly…you’re fine’ ‘Listen to podcasts from people that aren’t famous or who weren’t famous before podcasting’ ‘Don’t be put off by other creators in that space’ ‘Having variety in the content you make, makes it so much easier to be consistent VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk through how you can invest in your podcast including when to do so and what you can do with the budget you have. They include the very first things to invest in, talk about why the many things you do as a podcaster reflect on your product or service and the importance of small details such as your artwork and the impact they can have on your listenership. KEY TAKEAWAYS If your content sounds and looks bad, this will impact anything else you offer. The first thing you should invest in for your podcast is equipment. Upgrade to a premium version of Zoom or similar so you don’t need to worry about interviews being cut off and have the right features needed. Audio quality has to come first. Pay a graphic designer and make your artwork bold and clear, make it clickable! Bad audio makes people turn off and switch off. Good audio quality is essential. Show notes and titles are worth investing in, if you can pay a copywriter or agency to optimise these you will see results but it will also save you valuable time. Engaging with others on social media can have a transformative impact on podcast growth, if budget allows extend it to hiring a social media manager. A studio is a great thing to invest in if you have a bigger budget but it isn’t necessary, you would get more for your money by paying for a videographer and it means you can flexibly interview too. Paying for guests is something that can work for certain styles of podcasts and can build growth fast. PR has a lot of value but it’s very expensive and is only worth spending on if you have guests who are well-known or have credibility in your field. BEST MOMENTS ‘You cannot have a podcast without spending a bit of money on equipment’ ‘Good audio is good audio, bad audio hurts’ ‘Most people can get a huge amount of growth just from doing the audio-only podcast and doubling down on that’ ‘A lot of people try to save cost and they end up cutting results’ VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk  

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane talk about why there’s no such thing as too niche and share the right ways to build and create your concept for your podcast in this episode. KEY TAKEAWAYS Be more niche. Just talking to interesting people isn’t a concept for a podcast. You need to be consistently providing value for the same people very week, that’s how you build a successful podcast What is something you can talk about every week for a year and can that be monetised? If so, that’s a great concept. An easy way to tell if your concept is any good is to ask yourself, who will your listener be and who is your ideal client? They should be the same person. If you aren’t well known you need your title to be searchable and easily identifiable. It can be easy to think being too niche alienates people but it’s the opposite, it attracts them. BEST MOMENTS “The more broad you are you’re going to lose audience retention because you’re not hitting the same people every time” “To name your podcast it should be two to three words and does what it says on the tin” “Be very niche, follow the system to create a good concept and a title that works…then thank us later!” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. In this episode, the Ash and Kane engage in a light-hearted and humorous conversation as Kane answers a series of quick-fire questions. They discuss their favourite podcasts, least favourite podcast formats, and share their thoughts on underrated creators and annoying content. They also touch on the challenges of running a podcast agency and highlight the benefits they've experienced from hosting the podcast, such as interviewing interesting guests and growing their social following.  KEY TAKEAWAYS It's always better to ask unique and outside-the-box questions rather than generic ones. Kane and Ashley express frustration with listeners who repeatedly ask for advice on growing an audience but fail to implement the suggestions given. Success stories in podcasting sometimes go against conventional advice, highlighting the podcast "Interesting Health and Safety" as an example of a niche topic that has achieved significant success. Certain types of content, such as LinkedIn posts that turn mundane activities into emotional stories and video content featuring overly shouty and unrealistic motivational messages. BEST MOMENTS "If you're listening to this episode and you've asked us at least three times, how can I grow an audience and you haven't implemented what we've said, then that is aimed at you." "Yeah, yeah. Nothing like having a fan base that really like you, right?" "I listened to 45 minutes on my drive and it was like 90% fluff and it really got my head in. I was like, I feel like this whole thing you've just been talking about everything you guys have done and you've not actually given me any tangible advice yet." "So one of my mentors, obviously a client of ours, Rob Moore, he says facts tell stories sell. And that is so true." "Working with you is worse than that though. I'm the highlight." VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. How can you leverage other creators as a creator yourself? Ash and Kane talk about the many ways you can utilise existing communities and creators with a following whilst remembering everything is about give and take. KEY TAKEAWAYS You have to engage and participate on platforms to get traction, you can’t just upload content, you have to share, comment and overall be engaging with others. Giving a lot of value to communities and groups will create a trickle-down effect on your podcast listenership. Leverage creators and communities that already have a following and you will see an impact. The best way to go viral is to create long-form content and then ‘chop’ it up and repurpose it across platforms. If you are commenting, you want your comment to have an impact and get a reaction, having a strong opinion counts. Commenting on posts in your space/niche on LinkedIn will put your account in front of potential listeners and clients. One of the biggest things to make your video go viral is comments. You can also screenshot these and DMs and share them with your audience. Screenshot other creators' content and share whilst tagging them. You have to give credit to get credit. BEST MOMENTS “If you aren’t performing, it’s probably because you aren’t using it yourself” “Be an active member of a community” “Having a strong opinion is important” “Collaboration and networking are vital on every platform it’s just slightly different depending on where you are” “You become credible the more you source other people” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Join Ash and Kane as they talk through how to create a video podcast. They talk about the benefits of a video podcast as well as how you can get started creating video content. KEY TAKEAWAYS You can absolutely still have an audio-only podcast, they are very successful in their own right. Doing a video podcast means that you can repurpose it. No longer will you need to specifically create content for social media platforms you can create one origin piece. It’s easier to get better guests if you do video, they can see what you do and your success with others easily. Zoom is an easy platform to use when you get started, just ensure you are on gallery view so your editor can edit clips of both you and your guest talking. A desktop, laptop or phone camera is fine to use when you get started. A ringlight is a worthy investment Your budget will determine what software you use, there is a free version of a lot of different software or the full suite of Adobe is around £50 a month Make sure your framing is right, your neck should be in the centre of the video BEST MOMENTS “You can’t not create content nowadays” “Make sure your setting up your social channels so you’ve got something to post those clips on” “A decent editor will be able to make it look high quality” “Have some form of headphones or earphones, that applies to audio or visual” VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk