

How will Threads affect Podcasting?
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Ash and Kane give the low down on one of the fastest-growing social media platforms ever, Threads. They talk about how to utilise it right now, what it’s great for and what they expect to see in the future.
KEY TAKEAWAYS
- Threads has a network effect and people often underestimate the impact of this, you can still attract a wide audience if people are engaging with your content.
- Interact with as many people as possible, this will get you in front of a wider audience.
- One of the opportunities at the moment is the amount Threads have spent to launch it, they want it to work so they will make it favourable to creators early on. Now is the time to utilise this.
- Be an early adopter of the platform and experiment and get creative. After 3 months you will begin to figure out what works and have an advantage over many other creators.
- It is worth spending some time on Threads but bear in mind at the moment, video content is still preferable so continue to do your video content.
BEST MOMENTS
“They’re tapping into the Instagram audience that has 2 billion monthly users”
“You can still get a big audience of people that don’t know you if people are engaging in your content”
“At the end of the day, these platforms don’t exist if there are not creators”
“At the minute, video content is still king”
“Threads is already bigger than clubhouse”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk