The Podcasters Podcast Why is Your Podcast NOT Making Money?
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Are you making enough money from your podcast? If not, then you need to start focusing on your call to actions! Either you aren’t making them at all, or they aren’t good enough. Ash and Kane talk about why a call to action is so effective, the differences between a written call to action and an audio one as well as how to leverage them for the best results, including your podcast reviews.
KEY TAKEAWAYS
- You can’t see the amount of downloads a podcast gets, so having reviews gives you credibility.
- Create a ‘click magnet’ to make your call to action appealing to your audience.
- A call to action can serve more than one purpose, such as generating your own email database. This data is invaluable in helping you grow.
- Repetition is important for a successful call to action.
- Make your call to action all about your guest, do it consistently, have audio and written ones and include it with good copy at the top of your show notes.
- Make your 'click magnet' as valuable as possible, rivalling what your competitors are advertising.
BEST MOMENTS
‘Someone is four times more likely to share your podcast if you just ask them to’
‘The more reviews you get the bigger your podcast looks’
‘Your call to action should be at the top of your show notes’
‘Call to actions to capture people’s data is really important for your growth’
‘It takes 7 touchpoints for someone to make a buying decision and that’s why it’s so important to give a valuable click magnet’
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk