The Podcasters Podcast The Four C’s of Podcast Marketing
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Ash and Kane outline the four Cs of podcast marketing. They discuss each one of them, highlighting why they are important and emphasise that keeping them in mind when creating your podcast will be instrumental in your success!
KEY TAKEAWAYS
- Content: If your content is bad, it won’t grow and you won’t retain your audience.
- Consistency is key. You need to be there and create what your audience expects, week in and week out.
- Community. If you build your own, you then have control over communicating with your audience.
- Collaboration. This can be you guesting on other podcasts or interviewing people on yours.
BEST MOMENTS
‘Statistics for us have been really good for us’
‘Most people should up their volume as well’
‘When you’re interviewing a good guest, they’re gonna listen’
‘Collaborating with people who already have an audience, who are already known is a great way to grow your podcast”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: podcast@progressiveproperty.co.uk