The Podcasters Podcast Podcasts Aren’t Social Media: The Pros and Cons of No Algorithm
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In this episode, Ash and Kane discuss the differences between podcasts and other mediums including the lack of algorithm and decentralisation and the impact this has on the platform. They also discuss the pros and cons of there being no algorithm and the type of content you need to be creating and the tools you have to utilise to attract your audience instead.
KEY TAKEAWAYS
- Podcasting can be a vehicle for marketing so can often be lumped in with social media, but podcasts are very different.
- The main con to there being no algorithm in podcasts is that nothing is automatically pushing your podcast content.
- Podcasting has a longer shelf life as it doesn’t have anything pushing ‘new’ content.
- On YouTube, TikTok and similar platforms you have to account for the algorithm in the content you produce which means you produce content for the algorithm first and your audience second.
- In podcasting, you get way more reward for good-quality content!
- You have to invest in marketing and include good SEO for your Podcast to be successful.
- Charting, titles and show notes are quick wins to focus on to attract listeners.
BEST MOMENTS
“Podcasts aren’t social media”
“When there’s no machine pushing new, it allows old to live a little longer”
“If people don’t do the marketing they won’t succeed”
“The purpose of TikTok and Podcasts are so different but they go hand in hand”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk