

The Things You DON’T Need as a Podcaster
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It can be easy to spend a lot of money, time and energy when podcasting but Kane and Ash are here to tell you the things that are unnecessary, and at times, even detrimental to your success and what to focus on instead.
KEY TAKEAWAYS
- Studios: Just because you spend lots of money it doesn’t mean you’ll get a better result than a set-up at home.
- Expensive Equipment: There are simple types of equipment to get started with that won’t break the bank but will produce top-quality content
- You’re not going to get a better result from spending money on things like equipment and studios because your content won’t change and that’s what is the most important.
- Highly Produced Intros: Do not have the same intro every episode, it’s better to keep things simple and make it short, tailoring it to the episode.
- You want your podcast to be the softest way to sell, spend more energy and time on providing valuable content rather than pitching to your listeners.
- Blogs and transcriptions can have a place but they aren’t as important as they may seem. If you don’t have a blog following this is a wasted effort.
- You don’t need a social media accounts specifically for your podcast. Use your current platforms and leverage your existing following to grow.
- Don't spend time strictly scripting episodes, it doesn't sound good and you can end up discounting valuable content and conversation with your guest.
BEST MOMENTS
“Just because you pay these people, doesn’t mean it’s going to be the best”
“You don’t need to buy the same microphone that Joe Rogan uses”
“Do a bespoke intro”
“Who’s reading a podcast? Nobody”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk