The Podcasters Podcast Buying and Selling Podcast Episodes - Infinite Money Glitch?
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This episode is for both podcasters and businesses as Kane and Ash talk about selling and buying the rights to individual podcast episodes. As a podcast, selling your episode is a great way to make money early on and for a business, buying an episode is a way to create what we call ‘the infinite money glitch!’. Listen in to find out more!
KEY TAKEAWAYS
- If a sponsor buys the rights to individual episodes, it means that they will get exposure on that episode forever.
- Owning the rights to an individual episode allows a sponsor to make changes to their campaign and ads as often as they want.
- Owning individual episodes gives companies a unique opportunity to use the podcasts content in their PR, marketing material and ad content.
- For a podcaster, offering individual episodes for sale allows them to charge a lot more which is especially useful when needing cashflow early on.
- You could also buy an episode and then sell ad space to other people.
BEST MOMENTS
“Podcasters backdated catalogue gets downloads for years to come”
“I really like this idea for brands and products as if your host blows up your return is only going to increase over time”
“People buy into a person much more than a brand”
“As it grows, so does revenue and therefore: infinite money glitch”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk