The Podcasters Podcast Why Podcasting is Great for SaaS Companies
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Podcasting can work particularly well alongside a SaaS business model and in this episode, Alex joins Ash and Kane to talk about precisely that including how to do it effectively and how it differs from other businesses.
Alex previously worked as an event organiser for SaaS companies where he gained a lot of valuable knowledge and expertise, which he shares in relation to podcasting in this episode including why the complexities of SaaS can be a strength and how to utilise its high margin, high retention business model.
KEY TAKEAWAYS
- SaaS is a highly competitive market, so anything that can be done to give a company an edge should be embraced with both hands, like podcasting!
- Podcasting can allow SaaS companies to build their brand, creating trust, recognition, and authority within their industry and with their customers and clients.
- Think about your ideal client, what will they be interested in and create Podcast content tailored to them.
- A podcast can generate income, warm up leads as well as explain what you do which is perfect for SaaS companies that are often particularly complex.
- Retention is one of the key metrics for SaaS companies and podcasting is a unique way to do exactly this.
BEST MOMENTS
“All my podcasts are owned by a SaaS company”
“The thing with SaaS is it’s a highly competitive industry”
“It’s more valuable to them to retain existing customers”
“Just because it’s old [content] that doesn’t mean you can’t use it”
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk