The Podcasters Podcast LinkedIn Expert: How to Leverage your Personal Brand
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How can you leverage your personal brand? LinkedIn Expert Matt Swain joins Ash and Kane in this episode to talk about exactly that as well as why a podcast is the perfect tool to help you and Matt’s top tips if you are looking to get sponsorship and guests on your podcast.
KEY TAKEAWAYS
- We all have a personal brand and a digital presence so we should be using this to attract opportunities rather than missing out.
- Anyone who hosts a podcast has created a personal brand alongside it, they are the differentiating factor so they should recognise it.
- Using your personal brand on other platforms, such as LinkedIn and Instagram can make a big impact on your podcast growth.
- There’s a social proof element to having presence on multiple platforms. This is powerful as trust is a key element in growing your podcast.
- Podcasting is unique in its humanising element, your audience builds a real connection with you and the conversational structure of the content makes it very humanising.
- Think of your target podcast audience, this is the same person that you want to attract with your personal brand.
- You don’t want to be the same as anyone else. You want to be unique and specific and build credibility and trust so that you stand out in the marketplace.
- Think about the messages you want to convey to your audience and focus your content around these on all platforms so you don’t fall into the trap of diluting your message.
- Consistency in your personal brand is key, remember it takes time to see results and the same can be said in podcasting too. Think long-term.
- Creating valuable content to promote your podcast creates an impact, standalone content that provides value before people go and listen will be more attractive.
BEST MOMENTS
“How do you use your assets, to create and attract opportunities instead of missing out on the potential they have”
“You can get more eyeballs through using your personal brand and through social media content”
“The thing about personal brand is it allows you to build trust outside of the podcast”
“People want more depth, they want more personalities, they want more stories and people gravitate towards human”
“Lean into your uniqueness, lean into your differentiating factors”
'The more you can give, for free, the more you will get in the long-term'
VALUABLE RESOURCES
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
Connect with Matt Swain on:
LinkedIn: www.linkedin.com/in/matt-swain1/
Website: www.mattswain.com
Instagram: www.instagram.com/mattswain_
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: podcast@progressiveproperty.co.uk