The CMO Podcast

We're entering the beginning of a new school year and the American College Football season begins this weekend! For the first time in this podcast's history, Jim welcomes a CMO of sorts from a large University: Pedro Ribeiro, the VP of Public Affairs and Communications for the University of Notre Dame in South Bend, Indiana. When it comes to strong University brands, Notre Dame represents one of the best. Notre Dame was founded in 1842 by Reverend Edward Sorin, a priest of the Congregation of the Holy Cross, a French Missionary order. The school now boasts nearly 15,000 undergraduate and graduate students, with 77 undergraduate majors. Pedro has worked at Notre Dame about a year, following a career of 20 plus years working in Washington, D.C. Pedro worked in communications for two different members of Congress, spent three years in the government of the District of Columbia, and served two roles in the Obama Administration. He was also the senior VP for Communications for the American Association of Universities before moving to the midwest and joining Notre Dame last October. Tune in for a conversation with a guest who's all in for the Fighting Irish. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dana H. Born is a retired Brigadier General of the US Air Force and now Faculty Chair at Harvard Kennedy School. Wanda Bryant Hope serves as the Chief Diversity, Equity & Inclusion Officer at Johnson & Johnson, while Paula Garcia Todd works as an executive at IFF. Together, they tackle imposter syndrome and share insights on mentorship, personal legacies, and the emotional ties to their alma mater, Penn State. Their discussion also emphasizes the necessity of empathy in leadership, along with transformative lessons learned through parenting and fostering women's participation in STEM.

Isabelle Sakai, the Global CMO of Mark Anthony Brands, shares her journey from P&G to leading innovative marketing at a $4 billion company. She discusses the creation of campaigns addressing consumer loneliness and the rising health-conscious trend among younger audiences. With insights on consumer-centric marketing and the evolution of the beverage market, she highlights the importance of agility and social media in today's landscape. Isabelle emphasizes how embracing purpose-driven strategies can drive brand success and foster connections.

Dive into a treasure trove of insights from top marketing professionals. Discover the shifting expectations of consumers across generations and the growing influence of women in sports marketing. Learn how AI is reshaping marketing strategies and the importance of emotional storytelling. Explore the innovative ways brands are engaging audiences, particularly through sports and social media. With candid discussions on creativity and leadership, this is a can't-miss reflection on the future of marketing in a rapidly changing landscape.

Gene Foca, Chief Marketing and Revenue Officer at Getty Images, shares his journey from accounting to a dynamic marketing career. He discusses the incredible scope of Getty’s work in documenting over 168,000 global events annually, including major sports spectacles like the Olympics. Gene emphasizes the importance of leadership principles like transparency and inclusivity in shaping company culture. He also delves into the balance of data and storytelling for effective brand management and highlights a significant creative partnership with Nvidia in generative AI.

Andrea Fairchild, SVP of Global Sponsorship Strategy at Visa, discusses Olympics marketing, brand partnerships, and revenue growth. Visa's commitment to global unity through sports sponsorships, empowering women in sports, and navigating career transitions are also highlighted. Insights on emotional brand connections and impactful storytelling in Olympic branding.

Lisa Caputo, EVP at Travelers, shares insights on her career journey, political communication lessons, benefits of hiring student athletes, mentorship in the financial sector, and relationship building in the insurance industry. She emphasizes trust, decisiveness, teamwork, and effective communication skills.

Celebrating the 300th episode, guests discuss success, leadership, & customer experience in the financial industry. They explore brands connecting with consumers through innovation, iconic brands like McDonald's, and the influence of storytelling in podcasts. Reflecting on family, growth, and business insights, they emphasize brand purpose, creativity, and data-driven storytelling in the CMO role. Guests also share personal anecdotes on balancing technology, family, and personal growth, with insights on transitioning from CMO to CEO at JP Morgan Wealth Management.

Former CMO of Airbnb, Jonathan Mildenhall, discusses his career journey from P&G to entrepreneurship. They delve into the importance of purpose-driven marketing, community building, and overcoming challenges as a leader. The conversation also touches on imposter syndrome, creativity, personal growth, and intimate relationships.

Jonathan Mildenhall, a gifted brand-building leader, interviews Jim Stengel. They discuss their contrasting backgrounds and brotherly bond. Topics include success at Coca-Cola, Airbnb, and Rocket Companies, the impact of mentorship, and importance of creativity in marketing.