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The CMO Podcast

300th Episode Celebration with Kristin Lemkau, (JPMorgan Chase), Lilian Tomovich (Barclays), & Dean Aragón (Shell)

Jul 10, 2024
Celebrating the 300th episode, guests discuss success, leadership, & customer experience in the financial industry. They explore brands connecting with consumers through innovation, iconic brands like McDonald's, and the influence of storytelling in podcasts. Reflecting on family, growth, and business insights, they emphasize brand purpose, creativity, and data-driven storytelling in the CMO role. Guests also share personal anecdotes on balancing technology, family, and personal growth, with insights on transitioning from CMO to CEO at JP Morgan Wealth Management.
01:20:15

Podcast summary created with Snipd AI

Quick takeaways

  • Innovation and creativity are vital for brand success in marketing; balancing new technologies with core brand strategies is crucial.
  • Fostering human connections beyond the C-suite drives support for marketing initiatives; prioritizing outcomes and evidence strengthens professional relationships.

Deep dives

The Power of Creativity and Innovation in Brand Building

In the fast-paced marketing landscape, staying innovative and creative is integral to brand success. Embracing new technologies while remaining focused on core brand strategies is crucial. By balancing the allure of the latest tech advancements with a focus on fundamental brand principles, marketers can ensure that technology serves the brand's purpose.

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