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300th Episode Celebration with Kristin Lemkau, (JPMorgan Chase), Lilian Tomovich (Barclays), & Dean Aragón (Shell)

The CMO Podcast

CHAPTER

From CMO to CEO: Leading Growth in Wealth Management

The chapter explores the journey of transitioning from a Chief Marketing Officer (CMO) to CEO at JP Morgan Wealth Management, discussing how a marketing background proved beneficial in doubling the size of the business. Challenges faced during the transition, such as managing the business during a pandemic and expanding distribution channels, are also highlighted. The conversation delves into the importance of personalization in marketing, the role of AI in business, and personal connections to sports teams, emphasizing the impact of brand loyalty and cultural significance.

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