The CMO Podcast
Gene Foca (Getty Images) | Covering over 168,000 Events Around the World
Jul 31, 2024
Gene Foca, Chief Marketing and Revenue Officer at Getty Images, shares his journey from accounting to a dynamic marketing career. He discusses the incredible scope of Getty’s work in documenting over 168,000 global events annually, including major sports spectacles like the Olympics. Gene emphasizes the importance of leadership principles like transparency and inclusivity in shaping company culture. He also delves into the balance of data and storytelling for effective brand management and highlights a significant creative partnership with Nvidia in generative AI.
51:46
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Gene Foca's transition from accounting to marketing highlights the importance of a diverse skill set in driving successful marketing strategies.
- Getty Images distinguishes itself in the creative marketplace by integrating technology with authentic visual content to meet diverse client needs.
Deep dives
The Importance of a Dynamic Website
A website should function as an active element of a marketing strategy rather than being static. Marketing leaders often face challenges with slow website updates, with 54% acknowledging the delays. Utilizing a platform like Webflow can expedite the process, allowing teams to build, launch, and optimize web pages quickly. This agility enables marketers to set ambitious goals and stay competitive.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
