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The CMO Podcast

Lisa Caputo (Travelers) | It's an Exciting Time to be Working in Insurance

Jul 17, 2024
Lisa Caputo, EVP at Travelers, shares insights on her career journey, political communication lessons, benefits of hiring student athletes, mentorship in the financial sector, and relationship building in the insurance industry. She emphasizes trust, decisiveness, teamwork, and effective communication skills.
45:40

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Leveraging content creators effectively is crucial for social commerce success.
  • Embrace diverse experiences and traits like collaboration for successful leadership in business environments.

Deep dives

Deloitte's Research on Creator Economy

Deloitte's latest research delves into social commerce success by surveying over 500 creators and 500 brands. Their insights aid CMOs and marketing teams in leveraging content creators effectively, emphasizing the importance of doing so well.

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