
Lisa Caputo (Travelers) | It's an Exciting Time to be Working in Insurance
The CMO Podcast
Journey in the Insurance Industry and Building Relationships
The chapter explores a professional journey in the insurance industry, touching upon interactions with influential figures like Jay Fishman and Chuck Prince, rebranding experiences, and transitioning roles between companies like Citigroup and Travelers. Emphasis is placed on the importance of relationships and collaboration with talented individuals, as well as the evolution of the CMO role to oversee marketing, corporate communications, and customer experience. The significance of fostering a strong relationship between a CMO and CEO is highlighted, focusing on open communication, transparency, and the CEO's interest in brand development and organizational culture.
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