The CMO Podcast

Today's guest on The CMO Podcast is Shira Feuer, the Chief Marketing Officer of Trinny London, the seven-year-old, digital-first, global beauty brand founded by Trinny Woodall. Founder Trinny Woodall has been an influential personality on the fashion and beauty scene since the 90s, when she started a Daily Telegraph Ready-to-Wear column with Susannah Constantine. The column morphed into the BBC series What Not to Wear. Since its founding in 2017, Trinny London has succeeded within the beauty space, leaning on its number one purpose – to give everyone the tools they need to feel their best.Shira hails from Canada, where she attended McGill University, but had always felt a calling overseas. Shira began her career in banking, which allowed her to move to London...where she discovered quickly that a career in finance was not for her. From there, she dove into marketing, making her way to a seminal experience at Burberry, before joining the team at Trinny London in 2019. She recently celebrated five years as CMO of the company.With the holidays upon us, join Jim as he welcomes a CMO who can find inspiration from everywhere, and tease a few great gift options for your loved ones!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tamara Mendelsohn, CMO of Eventbrite, discusses leveraging content creators, building an authentic brand, website optimization with Webflow, strategic time management for CMOs, and insights on finding consumer love and staying loyal in your career.

Derek Yarbrough, CMO at J.Crew Group, talks about the success of the 'giant Ficinos' men's clothing initiative, transitioning to CMO, the role of a CMO as the customer champion, building a lasting brand, starting a company, and excitement for the upcoming holiday season at J.Crew.

Brad Hiranaga from Cotopaxi, Erica Taylor from Genentech, and Lisa Materazzo from Toyota Motor North America discuss preparing for the C-Suite, imposter syndrome, streamlining workflows, balancing details and leadership, the evolving role of CMOs in biotech, influencing board members, creating a business case for abandonment, and building culture.

The guest this week on The CMO Podcast is Carrie Ruddy, the Senior Vice President, Chief Communications & Marketing Officer of Trane Technologies–a 17 billion dollar by sales company focused on heating, ventilation, air conditioning and refrigeration systems. But this is no ordinary HVAC company–they are 100% focused on helping solve the climate change crisis through innovative new products and services. Trane’s CEO attributes their strong business results to “a focused execution of our purpose driven strategy.” We’ll talk about that.Carrie first discovered her passion for communications at the non-profit United Way, after completing her Bachelors at Colgate University, majoring in English and Philosophy. From there she made stops in several industries, including financial services and grocery/retail, before joining manufacturer Ingersoll Rand in 2014. In 2020 the tools business of Ingersoll Rand was spun off, and the remaining company was named Trane Technologies. In January 2022 Carrie was named Chief Communications and Marketing Officer of Trane Technologies. Recorded at the Next Gen CMO Academy at Deloitte University, during a Texas heatwave, (it was 105 degrees!) It's only fitting that Carrie joined Jim in the crisp AC for her first ever podcast interview. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kelly Lohr, CMO of Orangetheory Fitness, shares the brand's success in reviving in-person workouts post-pandemic. They discuss streamlining workflows, customer obsession, launching Amazon Go, and the importance of authentic leadership and self-disruption.

Jim's guest this week on The CMO Podcast is Ramon Jones, the Executive Vice President and Chief Marketing Officer of Nationwide–one of the largest and strongest diversified insurance and financial services organizations in the United States. Founded over 90 years ago, Nationwide provides a full range of insurance and financial services products, including car, motorcycle, homeowners, pet, farm, life and commercial insurance. And we all know the jingle…”Nationwide is on your side.”Ramon first began his journey at Nationwide in 2000, where he worked in a call center. He held multiple positions over the years and eventually rose to the position of CMO in 2019. Now several years into the role, he oversees the teams that advocate for Nationwide’s iconic On Your Side promise with customers, partners, and communities. He's also just recently been named as a 2023 Brand Genius by Ad Week. Recorded at the Next Gen CMO Academy at Deloitte University, tune in as Jim welcomes a CMO and fellow transplanted Pennsylvanian, who looks to support young and upcoming talent.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Three remarkable women, including Susan Sheffield (Executive VP and CFO of GM Financial Co.), Deborah Gibbins (COO of Mary Kay), and Surabhi Varshney (Global Corporate Strategy lead for Celanese), share insights on building trust and value in marketing. They discuss the role of CMOs in B2B organizations, the importance of trust and relationships, recovery and mental health strategies, and collaborating with stakeholders in marketing strategies.

Jim's guest this week on The CMO Podcast is Micky Onvural, the Chief Marketing and Communications Officer at TIAA, whose mission is to help people find confidence in retirement. TIAA is an acronym for Teachers Insurance and Annuity Association; it was founded 105 years ago by Andrew Carnegie, to help teachers with their financial security in their retirement. TIAA is now a Fortune 100 financial services organization, with revenue north of $40 billion, serving clients in academic, research, cultural, medical, and governmental fields.Micky is a returning guest on The CMO Podcast–she joined Jim in October 2021 when she was the CEO of Bonobos, the apparel brand owned by Walmart at the time. This is Jim's first guest who was a CMO, became a CEO, and then returned to a CMO role. Micky is a graduate of Cambridge University, where she studied French and Spanish, before beginning a career that took her to L’Oreal, Kellogg’s, eBay, Trulia, Bonobos, and now TIAA. Tune in as Jim welcomes a CMO–who was a CEO–and discovered she would rather be a CMO!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Jim as he chats with Maggie Schmerin, Chief Advertising Officer at United Airlines. They discuss United's innovative branding strategies, the evolution of the company into a consumer brand, and the importance of leadership in transformation. Maggie shares insights on successful marketing campaigns, the power of sponsors in career advancement, and key branding insights for aspiring CMOs.