The CMO Podcast

Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun

Nov 6, 2024
Greg Lyons, CMO of PepsiCo Beverages North America, shares his insights from over 25 years at the company. He emphasizes the importance of empathy and kindness in leadership, fostering a fun workplace culture. Lyons discusses the evolving role of CMOs, balancing data with storytelling. He highlights the need for genuine consumer connections and how consumer behavior shifts during the pandemic impact branding. Personal anecdotes illustrate how these values enhance both team dynamics and business success.
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