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The CMO Podcast
Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun
Nov 6, 2024
Greg Lyons, CMO of PepsiCo Beverages North America, shares his insights from over 25 years at the company. He emphasizes the importance of empathy and kindness in leadership, fostering a fun workplace culture. Lyons discusses the evolving role of CMOs, balancing data with storytelling. He highlights the need for genuine consumer connections and how consumer behavior shifts during the pandemic impact branding. Personal anecdotes illustrate how these values enhance both team dynamics and business success.
51:09
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Quick takeaways
- Empathy is essential for effective leadership, fostering authentic relationships that enhance teamwork and consumer loyalty post-pandemic.
- Regular communication practices, like note-writing rituals, build a cohesive workplace culture by reinforcing transparency and trust among team members.
Deep dives
Flowcode's Innovative Concept
Flowcode is designed to seamlessly connect physical consumers with digital assets for brands, merging the real world with the digital landscape. This idea stemmed from experiences in China where the popularity of QR codes was prominent, inspiring a vision of creating a tool that enhances consumer engagement. It aims to simplify the interaction between fans and brands, making it easier for consumers to access brand-related content through a simple scan. The origins of Flowcode reveal a blend of technology and creativity, demonstrating its potential to revolutionize marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode