

Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun
Nov 6, 2024
Greg Lyons, CMO of PepsiCo Beverages North America, shares his insights from over 25 years at the company. He emphasizes the importance of empathy and kindness in leadership, fostering a fun workplace culture. Lyons discusses the evolving role of CMOs, balancing data with storytelling. He highlights the need for genuine consumer connections and how consumer behavior shifts during the pandemic impact branding. Personal anecdotes illustrate how these values enhance both team dynamics and business success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 1min
Branding and Personal Journeys
01:29 • 15min
Leveraging Advertising for Enhanced Brand Engagement
16:24 • 3min
Embracing Growth in the Beverage Industry
19:41 • 11min
Navigating the Evolving Role of the CMO: Balancing Data and Storytelling
31:00 • 4min
Empathy and Consumer-Centric Leadership
34:44 • 16min
Key Insights on Simplicity, Culture, and Reflection
50:32 • 3min