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3min chapter
Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun
The CMO Podcast
Leveraging Advertising for Enhanced Brand Engagement
This chapter highlights the critical role of advertising during significant events like the Super Bowl, focusing on the integration of flow codes to boost engagement and brand visibility. It also explores the innovative application of generative AI in marketing, emphasizing personalized products for enhanced consumer connection.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode