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Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun

The CMO Podcast

CHAPTER

Leveraging Advertising for Enhanced Brand Engagement

This chapter highlights the critical role of advertising during significant events like the Super Bowl, focusing on the integration of flow codes to boost engagement and brand visibility. It also explores the innovative application of generative AI in marketing, emphasizing personalized products for enhanced consumer connection.

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