1min chapter

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Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun

The CMO Podcast

CHAPTER

Intro

This chapter delves into the founding of Flowcode, a company that enhances consumer-brand interactions through QR code technology inspired by a transformative trip to China. The narrative also includes personal insights on the deep emotional connections formed with brands like Nike during pivotal athletic moments.

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