Greg Lyons, CMO of PepsiCo Beverages North America, shares his insights from over 25 years at the company. He emphasizes the importance of empathy and kindness in leadership, fostering a fun workplace culture. Lyons discusses the evolving role of CMOs, balancing data with storytelling. He highlights the need for genuine consumer connections and how consumer behavior shifts during the pandemic impact branding. Personal anecdotes illustrate how these values enhance both team dynamics and business success.

Greg Lyons, Chief Marketing Officer of PepsiCo North America, shares his insights on leading through crisis, particularly during the challenges of COVID-19. He emphasizes the rise of empathy in marketing, showcasing how brands must connect authentically with consumers. Lyons reflects on the importance of agility and collaboration in decision-making and how the pandemic reshaped personal and professional relationships. He also discusses the evolving landscape of purpose-driven advertising, urging brands to define their purpose amidst changing consumer behaviors.