Greg Lyons (PepsiCo) | Leadership During Crisis

Greg Lyons, Chief Marketing Officer of PepsiCo North America, shares his insights on leading through crisis, particularly during the challenges of COVID-19. He emphasizes the rise of empathy in marketing, showcasing how brands must connect authentically with consumers. Lyons reflects on the importance of agility and collaboration in decision-making and how the pandemic reshaped personal and professional relationships. He also discusses the evolving landscape of purpose-driven advertising, urging brands to define their purpose amidst changing consumer behaviors.