The CMO Podcast
Greg Lyons (PepsiCo) | Leadership During Crisis
Jul 20, 2020
Greg Lyons, Chief Marketing Officer of PepsiCo North America, shares his insights on leading through crisis, particularly during the challenges of COVID-19. He emphasizes the rise of empathy in marketing, showcasing how brands must connect authentically with consumers. Lyons reflects on the importance of agility and collaboration in decision-making and how the pandemic reshaped personal and professional relationships. He also discusses the evolving landscape of purpose-driven advertising, urging brands to define their purpose amidst changing consumer behaviors.
20:29
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Quick takeaways
- Empathy has become a crucial element in marketing strategies as brands demonstrate genuine care to connect with consumers during crises.
- The transition to remote work has fostered quicker decision-making and enhanced collaboration, showcasing the importance of adaptability in workplace culture.
Deep dives
The Origin of Flowcode
Flowcode originated from an exploration of QR codes during a trip to China, combined with inspiration from Disney's influence on consumer engagement. The founder envisioned a system that connects real-world interactions to digital platforms, enabling brands to engage consumers more effectively. This innovative concept was developed prior to the pandemic, highlighting the need for straightforward mechanisms that link fans directly to brands. Flowcode aims to bridge the gap between physical and digital marketing, making it easier for consumers to access information and services.
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