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3min chapter
Greg Lyons (PepsiCo) | Leadership During Crisis
The CMO Podcast
Navigating Brand Dynamics and E-commerce Growth
This chapter explores the contrasting dynamics between established and challenger brands, focusing on how trust in established brands increases during crises. It highlights the need for agility in established brands while also discussing the growing significance of e-commerce and the cultural impact of major sporting events.
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Discover
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