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2min chapter
Greg Lyons (PepsiCo) | Leadership During Crisis
The CMO Podcast
The Evolving Landscape of Purpose-Driven Advertising
This chapter explores the changing dynamics of advertising, focusing on the critical balance between in-house and external creative teams. It also highlights the rise of purpose-driven branding, the need for empathetic messaging, and predictions for enhanced targeted advertising through technological advancements.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode